Today’s early-stage startup funding and acquisitions news:
Advertising/Marketing
Facebook-focused ad and user acquisition platform SocialWire has closed on $1 million in what it describes as ‘Seed extension’ funding. The capital comes from SoftTech VC and previous investors First Round Capital, 500 Startups, Accelerator Ventures and Joi Ito. More on the funding, via the company’s blog. Also see StartUp Beat’s interview with SocialWire founder Selcuk Atli from back in December after it raised its first $2 million.
Mobile
Mobile app building platform FeedHenry has raised $9 million in Series A funding led by Intel Capital. The Waterford, Ireland-based company was founded in 2010 and basically offers a Backend-as-a-Service for developers. Here’s FeedHenry’s press release announcing the funding.
Commerce
Kids-focused online trading and swapping community Swapit has acquired ‘Birchbox for kids’ startup Box of Awesome. Terms of the deal have not been disclosed yet, but the newly formed company will be called SuperAwesome, according to TechCrunch.
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Compiled by StartUp Beat editor Brian Kovalesky.
