Lightning Pitch: Capitan – Google Maps directions for your shopping list

COMPANY: Capitan

ELEVATOR PITCH

Google Maps directions for your shopping list.

PRODUCT/SERVICE DESCRIPTION

‘Artificial intelligence’-powered shopping list that learns your habits.

If you always pick up milk and bread at Shop Rite but get coffee, cereals, and veggies at Trader Joe’s, Captain will show those lists when you walk through their doors.

What if the app knew where the milk section is at the store? What if instead of spending 30 minutes circling back-and-forth, you could be guided in a Google Maps manner through the list of your items around the store? And for those of us whose significant others always call with forgotten items, others can add updates who have the app and share the list.

The real value-add, aside from reducing the scraps of paper in your life, could be turning you into a samurai shopper. Want to get rye bread? The app can navigate you right there, aisle-by-aisle. The app can also make suggestions about frequently chosen items, when you’re in the appropriate aisle.