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London, 15 June 2015 – For any enterprise looking to move applications into the cloud, containers represent an extremely efficient and smarter way to do so, by virtualising the application, allowing it to run using the entire operating system user space. Containers have caught the cloud industry’s attention and are set to be one of the hottest topics at this year’s Cloud World Forum (24-25 June).

Virtualisation is already acknowledged by C-level decision makers as a key approach for sharing server resources, and containers offer a smarter solution for running applications in the cloud, compared to using virtual machines. One of the main advantages for adopting containers-as-a-service in comparison to using virtual machines is that many more containers can be run on the same hardware as you could run virtual machines, and are more efficient in the way they utilise memory, drive space and the central processing unit (CPU).

This year’s Cloud World Forum will place a focus on the challenges and new developments surrounding containers, to help educate developers, enterprises and start-ups about how they can benefit and adopt a more agile business model. The conference will feature a dedicated DevOps & Containers theatre, which will bring new use cases exemplifying these benefits and the wealth of opportunities which ‘containerisation’ brings. These opportunities include saving costs due to their high efficiency and much faster booting time – containers have been found to be more cost-effective than hardware virtualisation since they save on the cost of the operating system overheard in each virtual machine. In an increasingly competitive landscape, OPEX savings are an important factor for enterprises to consider when addressing their business models.

“Containers are already an increasingly sought after virtualisation method because of their incredible efficiency,” said Louise Turton, Marketing Director, Apps World (co-located with Cloud World Forum). “Cloud World Forum will discuss why this next-generation infrastructure is continuing to grow in popularity and is influencing the way we look towards the future data centre and picture what this may look like.”

Cloud World Forum will take place at the Olympia Grand in London between 24-25 June and will this year grow its audience and floor plan by 30%. Co-located with Enterprise AppsWorld, the conference is expected to welcome over 8,000 attendees and over 3,000 VIP enterprise end-users.

For further information, visit http://cloudwf.com/. Alternatively, keep up to date with the event on Twitter using @CloudWSeries or #CloudWF, to gain exclusive previews ahead of 2015’s conference and exhibition. For media information please contact Dana Hare at dana.hare@proactive-pr.com or Sian Borrill at sian.borrill@proactive-pr.com, or call +44 1636 812152.