DENVER, CO – February 17, 2016idaciti today announced the launch of its SaaS business intelligence platform which gives businesses incredible power to compete using public financial data. The platform is specifically designed to make public financial data accessible across a variety of business functions including accounting/finance, corporate strategy, sales/marketing, investor relations and more. It empowers users to find insights in the data that were hidden – until now.

idaciti curates global public financial data directly from public filings and other sources onto a browser-based platform via an intuitive & friendly interface. The data can be searched by company or KPI, and then brought to life through interactive charts, graphs, and more. Users can do more than just report stale data. They can tell the stories of businesses and industries through data narratives that link visualizations together.

Here are some ways the platform can be used:

-Finding target audiences or sales prospects – Marketing and sales teams can find companies looking to invest or could use a competitive advantage, and target them with the right sales message.
-Performing competitive analysis – Any business user can gain a deeper understanding of their competitors and how they’re growing, spending, succeeding and failing.
-Analyzing industry trends – Users can see where opportunity is knocking by identifying acquisition opportunities or bad investments, for example.
-Report financials in a meaningful way – By turning standard data reports into narratives, users are able to showcase their financial findings in a more accessible manner.

“idaciti was built to bring public financial data to life, and consequently, it helps anyone uncover the new insights they need to make business decisions. We believe that there’s magic in the data. It’s our job to help businesses find it.” says founder and CEO, Emily Huang.

For more information about Idaciti’s platform or to schedule a demo, visit hello.idaciti.com

About idaciti:

idaciti is a business intelligence platform that makes global, public financial data accessible, usable and sharable. With offices in Denver, Colorado and New York, New York, idaciti is committed to bringing insights to life.