If you are in a line in the coffee shop or during the break of a national game or in a busy club you want everything to go fast, especially transactions. Slow transactions means less revenue for the venue and less satisfied customers. Microsoft, HP and Shopbox are now taking a big step towards killing long lines.

Copenhagen, Denmark – April 12, 2016. Danish startup Shopbox has developed what probably is the world’s fastest cloud based checkout counter, a Point-of-Sale (POS) system that makes it possible to provide faster transactions in the hospitality industry. Microsoft and partners have invested close to 300.000 EURO in having the Shopbox system developed for Windows 10, so it can be run on tablets with Microsoft’s operating system.

Shopbox has optimized all parts of the payment process including the credit card terminal and hereby created a very fast checkout system. This will get a great impact, especially for coffee shops, clubs and sports arenas, where transaction speed is fundamental for maximizing turnover and getting happier customers. This is the market Shopbox is targeting with its latest offering.

“We have improved the speed of checkout with at least 25% compared to other very fast solutions out there. This is huge when you have to cater a ton of people in no time. Our first customer is a large and well-known venue. They wanted to have faster transactions and we made that happen. And on top of that the other benefits of a cloud-based POS. For a startup it feels very good to be able to outperform the old guys”, says Christian Zigler, founder & CEO of Shopbox.

Until now Shopbox has been available on iOS, but the cooperation with Microsoft and HP offers a big boost in Shopbox’ sales. The two giants see Shopbox as a “killer-app” that can sell Windows-based tablets for a variation of customers where speed and reliability is of essence.