Austin-based startup Snaplitics, Inc. today launched the Snaplitics Website Builder. The Snaplitics digital toolkit offers an affordable tool for creating professional websites and landing pages without having to hire developers.
“A professional website that looks less than 3 years old and tells a story is a crucial component of a business’s success,” said co-founder Sean Hynes. “We wanted to make the process widely approachable to even non-tech-savvy users without inflated, never-ending developer fees.”
Hynes and co-founder Mykola Bashlakov said it was their mission to provide a website builder that is five times faster and provides a reliably advanced alternative to prohibitively limited mainstream website creation tools.
Snaplitics was launched based on the idea that the future of website construction is with easy-to-use website builders. As a web developer, Hynes experienced this firsthand when he was losing business to WordPress and their peer website builders. However, Hynes’ personal experiments with these builders proved to be incredibly limiting. He did not like being boxed in by static templates, unintuitive user interfaces, tedious hand coding, security holes, and loss of data ownership in services like Google Analytics.
Hynes explained why he wanted to build Snaplitics, “I wanted to help business owners, employees, bloggers, and casual web users with all levels of technical experience to modernize their dinosaur websites and help them launch a successful business on the web.”
Users can build their website with an intuitive row and column level drag-and-drop interface that is not restricted to a template. Innovative features like SnapStats analytics provide detailed, real-time data about customers, heat maps and more. Additionally, Snaplitics is equipped with powerful marketing software that includes lead capture pop-ups, integrated landing pages, and social media sharing.