LeadPoint Launches Auction-Based New Car Leads Exchange
1/31/07 - LeadPoint, the Los Angeles-based online leads exchange, yesterday announced the debut of a new lead trading platform for the new car market. Building upon its mortgage leads exchange platform, which counts almost all of the top mortgage lenders in the country as customers, LeadPoint's latest offering brings the company's auction-style model to the automotive leads market. Initially targeted to new car purchase and auto warranty, LeadPoint says that it will expand its automotive platform over the next several months to also include auto finance leads.
LeadPoint says that the new service enables dealers to dictate exactly what type of lead they want at the exact price they are willing to pay. Dealers who use LeadPoint's new car leads exchange are not committed to minimum volumes and they can change their bid criteria and price at any time.
“Our new auto leads platform fundamentally alters the economics of how car dealerships market themselves online by eliminating the high costs of buying irrelevant leads and by enabling dealers to respond more quickly to promising customers,” said Marc Diana, CEO of LeadPoint. “Over the past year we have received a phenomenal response to our mortgage industry products and we anticipate a similarly robust adoption of our auto platform as dealers see how easily they can improve their sales with LeadPoint.”
LeadPoint says that more than 1.6 million leads have been traded through its service since its inception in 2004. In contrast to the fixed-price model where buyers have no control over the leads they are buying and paying the same amount for each lead regardless of quality, the LeadPoint platform allows these lenders to bid only for the types of leads they are interested in receiving.
LeadPoint - www.leadpoint.com
Comments
Always remember, the car auction are sold in as is condition and they don’t come with warranty. Do keep all these tips in mind lest you’ll end up in a bad purchase.
While buying a vehicle through online car auction sites is a good way to purchase one, buyers should exercise the same cautions as when they buy anything else on the Internet.
Remember you’re going to an online car auction for a great deal and save money.
http://www.1carauction.com
Posted by: zhafran | August 23, 2007 10:24 AM
I have bought quite a few cars this way by now, and highly recommend it. But, I do agree that while the savings are great there is risk.
Posted by: online car auction | November 5, 2007 06:11 PM