StartUp Beat

“We believe that video sharing and hosting technology has become a commodity on the web.  Most of the top video sharing sites host the same popular videos,” said Sumant Sridharan, director of new media for LiveDigital.  “The real talent is how to present media in an entertaining way that will engage users for a longer period of time.”

Users of the service will be able to take over all facets of entertainment programming, including content management, design, advertising and promotion, and detailed statistical analysis.  The company also says that channel producers will have the option to show advertising on their respective channels, allowing those that serve more ads and have higher viewership to incrementally earn more money.

“As consumers gain control of their online entertainment, the Internet is being used as today’s TV, as viewers are able to find and view dynamic entertainment that simply cannot be found on mainstream television,” said Lawrence Ng, co-founder and CEO of Oversee.net.  “Most of today's video sharing sites are merely an assorted collection of content loosely organized by tags and categories.  Content becomes much more entertaining when it is programmed in a meaningful way.  LiveDigital is the first site to recognize this and provide the tools that allow each user to become their own program director.”

According to LiveDigital, additional features include a powerful set of enhanced technology features to add, edit and organize new content from anywhere on the web and “brand” their channel by customizing its every aspect with LiveDigital’s AJAX-based Theme Editor.  Programmers can also send custom newsletters and updates to channel subscribers, allow others to contribute to their channel and monitor channel performance statistics with a built-in traffic monitor so they can increase their channel’s popularity by giving their viewers what they want to see.

LiveDigital - www.livedigital.com

Oversee.net – www.oversee.net