Amp’d Launches Video Ads; May Be Fined
3/30/07 – It has been a busy week for Los Angeles-based Amp’d Mobile. In addition to announcing another content deal with Nickelodeon, Third Screen Media now says that Amp’d will be using Third Screen technology to advertise in its mobile video offerings.
According to Third Screen, the company will ad-enable the breadth of Amp’d’s content offerings, including Amp’d’s linear TV services, video-on-demand, WAP offerings and the promotion inventory in the Amp’d Live user interface.
It was also widely reported this week that the FCC may fine Amp’d and two other companies $100,000 each. The Associated Press says the penalty may be imposed for the companies’ failure to protect consumers’ personal calling records from thieves. See the full AP story here: FCC might fine Amp’d Mobile.
Both Amp’d and fellow Los Angeles-based mobile virtual network operator (MVNO) Helio have been very active lately. The companies are clearly taking different approaches to the mobile market—Amp’d focusing on mobile content, and Helio rolling out innovative new devices, like its recently released Ocean phone.
Amp’d Mobile – www.ampd.com
