Amp'd Mobile Launches in Canada
3/19/07 – Amp'd Mobile, the Los Angeles-based mobile entertainment provider, has launched in Canada, bringing its collection of original and exclusive content to a new audience.
The company says that Amp'd Mobile Canada is the first integrated mobile entertainment company for youth, young professionals and early adopters between the ages of 18 to 35, and the only third generation (3G) carrier in Canada specifically targeting that demographic. The Canadian service is the result of a partnership between TELUS and Amp'd Mobile.
Amp’d says that using the TELUS Wireless High Speed service (EVDO), subscribers can easily access traditional services such as voice and text, as well as exclusive music tracks and videos, live entertainment, 3D games and mobile communities all within Amp'd Live, a user interface designed specifically for 3G technology.
Amp’d says it bases its mobile entertainment content offerings on three main areas: highly coveted and exclusively licensed content, original programming created specifically for Amp'd and user-generated content such as viral videos.
The company has also formed exclusive partnerships with MuchMusic and the NHL Players Association, leading a long list of Canadian content providers including the NHL, The Score, MTV Canada and The CBC, according to Amp’d. Partnerships with Musique Plus, Musimax and 33 Mag begin an ongoing commitment to French and Quebecois content.
Amp'd says it is also opening studios in Toronto, and to celebrate it has planned two weeks of Amp'd Studio Sessions. Kicking off the celebration is EMI-artist Pride Tiger, performing today in the company's studio at 3pm. Amp’d says other acts scheduled to appear include Stars of Track and Field, Kardinal Offishall, Roz Bell, The Klaxons and Die Mannequin.
Amp’d Mobile – www.ampd.com
Amp’d Mobile Canada – www.ampd.ca
