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Amp’d Mobile Expands International Presence

3/21/07 – Los Angeles-based mobile virtual network operator (MVNO) and content provider Amp’d Mobile has announced that its exclusive entertainment content is now available to more than 30 million mobile users around the world.

Amp’d announced its launch in Canada earlier this week and now says it launched in Japan on March 1 via a new portal service designed exclusively for KDDI subscribers.

The company says that its focus on the 18-to-35 year old demographic has created a unique opportunity to expand the company's content service-Amp’d Live-internationally, and that by the end of this year, more people will access Amp’d Live outside of the U.S. than within.

“Young people in Tokyo have a lot in common with kids in Toronto and Toledo,” said Bill Stone, president of Amp’d Mobile.  “Technology and pop culture have brought the mobile generation together.  Amp’d is the only mobile entertainment service offering a wide spectrum of content that appeals to this crowd.”

Amp’d says that much of the original and exclusive content the company offers its U.S. customers is available to Amp’d Mobile’s international audiences.  Additionally, its international facilities house production studios in which to create original content tailored for the local markets.

For example, Amp’d says that Amp’d Mobile-Japan debuted its first Amp’d Original Presentation on March 9.  Boston Gyro: The Big League Report provides real-time baseball reports covering Japanese players in the U.S. from sportswriter Dan Shaughnessy of The Boston Globe.  All Amp’d Japan content is delivered in Japanese or in English with Japanese subtitles specially designed for mobile phone browsers.  In Canada, clients are able to access content in both French and English.

Amp'd Mobile - www.ampd.com

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