LeadPoint Announces Record Number of Consumer Requests for Mortgage Quotes
4/24/07 – LeadPoint, the Los Angeles-based online leads exchange, today announced that a record number of consumer requests for mortgage products were submitted to the LeadPoint Exchange during the first quarter of 2007—up 172 percent over the first quarter of 2006 and up 28 percent over the fourth quarter of 2006.
The growth comes despite recent bankruptcies in the lending industry, particularly among sub-prime lenders.
LeadPoint was founded in 2004 and utilizes a dynamic trading platform for lead generation, offering a pay-for-performance model in what has historically been an inefficient fixed-price market.
The company says it currently operates in numerous verticals, including consumer lending, consumer credit, automotive lending and business services. With more than 2 million leads traded to date, LeadPoint says its auction-style model allows buyers to bid only on the leads most beneficial to them, allowing lead buyers to be more efficient and focus on closing deals and growing their businesses.
LeadPoint - www.leadpoint.com
