Spot Runner Partners to Deliver Local TV Advertising Program for Law Firms
5/30/07 – Los Angeles-based Spot Runner, the Internet-based television ad agency, and LexisNexis Martindale-Hubbell, the provider of client development solutions for the legal profession, today announced a strategic alliance that enables Martindale-Hubbell-affiliated law firms to purchase local television advertising campaigns to help promote their services in select areas of practice.
Spot Runner says its platform brings law firms affordable, targeted TV advertising campaigns on top-rated broadcast and cable channels such as CBS, CNN, ESPN and Fox News at a fraction of the cost of traditional ad agencies.
As a result of the partnership, TV advertising will now be a part of the suite of marketing services Martindale-Hubbell offers to its client base, allowing law firms to choose from an exclusive library of high-quality, pre-produced ads in a variety of practice areas, according to the companies.
In collaboration with Martindale-Hubbell, Spot Runner says it will personalize the ads with the firm’s specific information, logos and even their own images. Martindale-Hubbell’s account representatives will work directly with law firms to guide them through the process.
The program will be launched initially on a limited basis in specific states, with expanded availability expected through the rest of the year, according to the companies.
Spot Runner’s investors include Index Ventures and Battery Ventures.
Spot Runner – www.spotrunner.com
LexisNexis – www.lexisnexis.com
