Brash Entertainment Launches with $400 Million
6/5/07 – Brash Entertainment, a video game company focused on the creation of high-quality games based on movie releases, television and music properties, has officially launched. Based in Hollywood, Brash is starting up with $400 million in funding.
Brash’s management team claims it has developed an innovative business model that relies on matching each licensed project with the skills of the best independent development studios, top writers and creative talent. The company says the collaboration is guided by an internal group of experienced producers, under the leadership of video game industry veterans. It currently has more than 40 licenses through partnerships with five major film studios, and twelve games in production, according to the company.
Brash was founded by gaming and movie industry veterans Mitch Davis, Nicholas Longano, Thomas Tull and Bert Ellis. Chairman and CEO Davis and president and COO Longano are most recently known for developing the in-game advertising network at Massive Incorporated. Tull, chairman and CEO of Legendary Pictures, conceived of and facilitated the Brash financial structure. Ellis, a leading media and technology industry entrepreneur, currently serves as president and CEO of Ellis Communications Group, a diversified media holding company.
Initial investors are led by ABRY Partners, and include New York Life Capital Partners, Northwestern Mutual Life Insurance and PPM America Private Equity Fund.
Warner Bros. Home Entertainment Group will act as the distribution arm for Brash’s video games, according to the companies.
Brash Entertainment – www.brashent.com
ABRY Partners, LLC – www.abry.com
