LeadPoint Adds Payday Loans
6/19/07 – LeadPoint, the Los Angeles-based online leads exchange, today introduced a payday loan lead trading marketplace. The company says the new service allows cash advance lenders to purchase individual leads with the exact criteria and pricing they choose. Employing filters like income source, pay cycle and bank account type, LeadPoint says payday loan and cash advance lenders can use the service to better target their customer outreach.
LeadPoint has developed a trading platform that allows lead buyers and sellers to communicate directly with each other to broker deals, claiming to eliminate the extra time and cost associated with a middle-man.
The company, founded in 2004, currently operates in numerous verticals including consumer lending, consumer credit and business services. It says that to date, more than 2 million leads have traded on the site.
LeadPoint – www.leadpoint.com
