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TagWorld Becomes Social Project; Partners with MTV

9/18/07 – The team at Santa Monica-based TagWorld has announced that the company will now be called Social Project, and has partnered with Viacom and MTV to power a new, yet-to-be launched social media project, called Flux.

According to the company’s blog, Flux will be an open platform that will allow web sites and bloggers to add “community tools” to sites—sort of a MySpace on the open Internet. 

The team also says that the impetus behind creating Social Project and moving away from TagWorld’s traditional social networking approach was a desire to explore a “disaggregated model.”

MTV Networks already has a stake in TagWorld/Social Project through an investment in the company made back in January. 

Social Project – www.socialproject.com

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