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ReachLocal Secures $55.2 Million

10/9/07 – ReachLocal, a Woodland Hills-based search marketing firm, announced today it has secured $55.2 million in series D funding.  The round was led by Rho Ventures, and also included Galleon Crossover Fund and VantagePoint Venture Partners.

The company says the funds will support plans to aggressively expand its local digital advertising and marketing operations.

ReachLocal focuses on small businesses, offering a patent-pending local search engine marketing solution that links online advertising spend to offline sales activities—allowing businesses to automatically manage the process of creating, maintaining, tracking and analyzing Internet search advertising campaigns.  The service is enabled by partnerships with Google, Yahoo!, MSN and Superpages.com.

ReachLocal was founded in 2004, and says it has now raised a total of $67.9 million in equity financing.

ReachLocal – www.reachlocal.com

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