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Transpera Expands Executive Team

10/4/07 – Santa Monica-based Transpera, the mobile video company, has announced that Rob DeMillo and Jody Stark have been hired as CTO and vice president of business development, respectively.  Transpera says DeMillo will be responsible for the technology and operational aspects of the company and serve as the technical liaison to mobile operators globally.  Stark will oversee the company’s strategic partnerships with online video publishers, according to the company.

DeMillo comes to Transpera from ThirdScreenMedia, where he also served as CTO.  Previous to that, he was senior vice president of engineering at m-Qube.  Stark joins Transpera from ICTV, where he served as vice president of business development and programming.  Stark also held senior business development positions with YooMedia PLC, Mixed Signals Technologies and Blast Radius, and founded Initech Consulting, a developer of strategic media technology plans for international content companies.

Operating in a crowded market, Transpera’s technology allows online video publishers to enable seamless video sharing between online and mobile experiences, and offer social networking, targeted advertising capabilities and carrier-grade delivery systems.  The company also offers content and advertising platforms that it says enable publishers and mobile operators to take advantage of revenue opportunities mobile has created while increasing customer loyalty and delivering the best video experience possible.

Transpera launched in July, and is backed by Intel Capital, IDG Ventures and First Round Capital.

Transpera – www.transpera.com

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