LeadPoint to Power Debt.com Lead Generation Platform
11/26/07 – LeadPoint, the Los Angeles-based online leads exchange marketplace, has partnered with Debt.com to power the site’s lead generation platform.
The companies say that the new feature will allow debt settlement companies to bid on pre-qualified leads through a Debt.com branded version of the LeadPoint leads exchange. As a result, debt settlement companies will be able to bid on leads specifically generated by Debt.com lead generation activities, specifying the exact price they’re willing to pay for each lead, all without long term commitments to volume or pricing.
Debt.com says its free referral service links consumers to financial service providers nationwide that focus on four major categories of debt—credit card, mortgage, student loans and IRS taxes. Debt.com assists consumers by immediately directing them to lenders that can help them with debt management and consolidation.
LeadPoint operates numerous lead generation verticals including consumer lending, consumer credit and business services. It claims that more than 2.4 million leads have been traded though its service to date.
LeadPoint was founded in 2004 and is backed by Redpoint Ventures and European Founders Fund.
LeadPoint – www.leadpoint.com
