Panache says its technology, which gives advertisers more flexible, targeted and less-intrusive ways of delivering their campaigns across multiple types of media, will allow Gorilla Nation to offer customers a delivery choice beyond “pre-roll” advertising.  Instead, Panache will allow static images, rich interactive applications, or streaming videos to be delivered into video at view time for a more customized advertising experience.  Panache says its technology is scalable, highly customizable and easy to use.

Gorilla Nation says it currently handles media sales for more than 500 high-traffic, quality websites in vertical markets.  Panache, which is owned by Panther Software, was founded in 2006.

Panache – www.panachetech.com