Panache to Power Ads for Gorilla Nation
11/14/07 – Panache, the Encino-based online advertising delivery company, has partnered with Los Angeles-based online ad firm Gorilla Nation to provide the firm with Panache’s patent-pending in-video advertising-delivery technology.
Panache says its technology, which gives advertisers more flexible, targeted and less-intrusive ways of delivering their campaigns across multiple types of media, will allow Gorilla Nation to offer customers a delivery choice beyond “pre-roll” advertising. Instead, Panache will allow static images, rich interactive applications, or streaming videos to be delivered into video at view time for a more customized advertising experience. Panache says its technology is scalable, highly customizable and easy to use.
Gorilla Nation says it currently handles media sales for more than 500 high-traffic, quality websites in vertical markets. Panache, which is owned by Panther Software, was founded in 2006.
Panache – www.panachetech.com
