Specific Media Secures $100 Million in Funding
11/6/07 – Specific Media, an Irvine-based online advertising network, has closed a series B financing round from Francisco Partners of up to $100 million, with access to further resources as necessary, according to the company.
Specific Media says it has earmarked the funding for acquisitions that will build on the company's current platform. It will also add Neil Garfinkel, a co-founder of Francisco Partners, to its board of directors.
Utilizing Specific Media’s broad network and targeting technologies, advertisers are able to reach highly specific audiences such as independent and business-minded men, ages 25-to-54, living in large metro areas. Specific Media offers brand advertisers a proprietary targeting solution that it says combines demographic, behavioral, contextual and geographic methods.
Specific Media – www.specificmedia.com
