Bid4Spots Debuts New Service for Media Buyers
Tweet12/4/07 – Encino-based Bid4Spots, the online auction of radio advertising time, today announced the upcoming launch of a new feature, called SpotFill, which will enable advertisers to supplement their auction results by picking up remaining spots in their target markets after the close of an auction. For stations that don’t sell all of their inventory in the site's weekly auction, Bid4Spots says SpotFill, which is set to debut December 20th, offers another opportunity to win business and sell last-minute airtime that otherwise would have gone unsold.
Bid4Spots says it created the SpotFill service in response to requests from large advertising agencies that need to achieve certain rating point goals in specific markets. They’ll continue to get the value of the reverse auction format, letting stations compete in real time for their business by bidding the rates down—ideal for large, national direct response buys, the company says.
Bid4Spots makes available to advertisers prime, last-minute inventory from approximately 2,460 participating radio stations in all 300 top-ranked Arbitron markets, according to the company. Over the summer, Bid4Spots partnered with eBay to power the eBay Media Marketplace for Radio.
The company was founded by radio ad industry veteran Dave Newmark and is privately held.
Bid4Spots – www.bid4spots.com
