ClipBlast Unveils New Version of Video Search Service
Tweet12/11/07 – Agoura Hills-based ClipBlast, the web video search and navigation platform, today announced the release of ClipBlast Version 3.0. The new release includes a major enhancement of ClipBlast’s video search platform, with improvements that provide a richer, easier and more relevant experience for advertisers and content providers, according to ClipBlast.
The company says that the new version of its service includes what it calls the Intelligent Index, which it says matches the content of an ad with the content of the video. Rather than relying exclusively on the content provider’s description and metadata—which can be subjective or even nonexistent—ClipBlast says the Intelligent Index uses proprietary technology to categorize content in real time more effectively, delivering both more relevant search results and highly targeted ads.
ClipBlast says that for the video content provider, the Intelligent Index can mean increased revenues, thanks to the ability to serve targeted ads in conjunction with smart content.
ClipBlast was part of the DEMOfall07 class, and debuted its video sharing widget at the show in September. The ClipBlast Widget is a web-wide video search and navigation tool that resides on the desktop, enabling search, navigation, browsing and viewing of online video without having to launch a browser or visit a specific web site.
ClipBlast was founded in 2004.
ClipBlast – www.clipblast.com
