The company says Guaranteed Buyback enables customers to upgrade electronics more easily and affordably by locking in trade-in values at the time of the original sale.  Customers can then return their devices to the point of purchase for cash or store credit that can be applied to a future purchase, according to TechForward.

In addition to offering consumers a tool against early product obsolescence, TechForward also touts its environmentally friendly aspect as Guaranteed Buyback provides a disposal method that promotes reuse and recycling.

The company launched last year, and is also backed by First Round Capital.

TechForward – www.techforward.com