Social Project Debuts Tools for Flux Social Media Platform
Tweet12/5/07 – Santa Monica-based Social Project, formerly called TagWorld, has rolled out the first components of the Flux social media distribution platform for publishing partners. Flux is the result of a partnership inked earlier this year with Viacom and MTV, and enables media companies and content-focused bloggers to virally distribute content and create connected online communities, while retaining ownership and branding controls, according to Social Project.
As the platform has been made available, Social Project says it has already started working with a variety of partners, including Capitol Records recording artists, consumer brands like MTV Networks’ TheDailyShow.com, and independent, emerging, underground culture influencers.
Social Project says that some of the brands have already built Flux communities, while several more have simply committed to joining the platform. New Internet brands that join the Flux platform benefit from one-click join and universal login, the company says.
Today, partners can choose from three levels of Flux integration: fShare, Flux Lite, and Flux Custom, according to Social Project.
fShare is a widget that allows partners to distribute content, leading new users back to their web sites. fShare can be added to videos, photos, and blog posts enabling site visitors to distribute content easily to online destinations such as MySpace, Facebook, Blogger, and Twitter, as well as other communities on Flux. Flux Lite goes beyond fShare to provide partners with their own community of registered members, with member profile pages and a “Members Online” widget for the partner’s existing site, the company says. Flux Custom includes fShare and Flux Lite, plus a full-blown community offering. Flux Custom can be added to existing sites or used to create an entire community from scratch.
Social Project also has offices in New York and Moscow.
Social Project – www.socialproject.com
Flux – www.flux.com
