Transpera Launches New Quick Pre-Roll Ads for Mobile Video
Tweet12/6/07 – Santa Monica-based Transpera, a recently launched mobile video company, today announced the availability of what it calls “Peek” pre-roll video advertising. The service purports to be a solution to the problem of advertising on mobile video given the short viewing time of most clips.
The company says Peek pre-rolls are 5-to-10 second mobile video ads, targeted based on content usage and demographics, and inserted by Transpera in real-time to ensure rapid delivery with no lengthy re-buffering. Transpera touts the combination of its mobile video content delivery platform and advertising platform as offering superior value to online content producers.
The company says that several TV networks and advertising firms are “expressing interest” in the innovation, including ad agency Mindshare/Team Detroit, Ford Motor Company and Fox Reality Channel.
Transpera launched in July, and is backed by Intel Capital, IDG Ventures and First Round Capital.
Transpera – www.transpera.com
