ExerciseTV Partners to Expand OnDemand Offerings
Tweet1/14/08 – ExerciseTV, the Los Angeles-based on-demand content network dedicated to fitness and sports training programming and founded by Jake Steinfeld of Body by Jake, has partnered with thePlatform, a white-label broadband video publishing company. ExerciseTV says the partnership will allow it to grow and expand the video offerings on its fitness destination web site.
ExerciseTV says its online TV on-demand offering gets more than 5 million views a month. It allows consumers to purchase and then download workouts to their PCs and portable video devices.
As part of the new partnership, thePlatform is handling the publishing and management of ExerciseTV’s original library, which it says includes more than 200 download-to-own fitness titles. The deal will also allow ExerciseTV to expand its viewership by syndicating the programmer’s original content to other destination sites, according to the company.
ThePlatform manages a system that integrates with technology providers that span the online video market, giving media companies the maximum flexibility to design solutions unique to their needs. It offers its customers a choice of pre-integrated partner technologies, including advertising campaign management and billing systems, content delivery networks, digital rights management, video formats and video player technologies.
ExerciseTV’s network launched in early 2006, and was developed by Comcast. Other equity partners in ExerciseTV include New Balance, the footwear and apparel manufacturer, and Time Warner Cable. The company says it is currently available in more than 23 million homes in the United States through cable systems Comcast, Time Warner Cable, Cox Communications and Bresnan Communications.
ExerciseTV – www.exercisetv.tv
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