Spot Runner Acquires Video Producer Network
1/22/08 – Spot Runner, the Los Angeles-based Internet-based TV ad agency, has announced the acquisition of GlobeShooter, a network of more than 1,200 independent filmmakers, professional videographers, photographers, producers and production companies.
Spot Runner says it will integrate GlobeShooter into its existing and future products aimed at local, regional and national businesses, spanning television and online media. The package of services will be renamed the “Spot Runner Production Network.” Spot Runner says the acquisition will significantly expand its ability to offer highly customized ads for TV and the Internet, and gives it the capability to quickly deploy a local filmmaker to capture on-site video footage of its clients’ businesses—such as images of their storefronts, customer testimonials, employees at work, product demonstrations and local landmarks. Spot Runner says this footage will be incorporated into ads from Spot Runner’s library to produce personalized, relevant, high quality local TV and online ads at an affordable price point.
As part of the deal, GlobeShooter founder Simon Foster has joined Spot Runner as director of the Spot Runner Production Network. The company says he is now responsible for growing and managing the network.
Spot Runner is backed by Battery Ventures, Index Ventures, Allen & Company and Tudor Investments.
Spot Runner – www.spotrunner.com
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