4/16/08 - Featured Company: ADOOGA
Web Site: www.adooga.com
Headquarters: Santa Monica, California
Year Founded: 2007
Founders: Perrin Chiles and Chris Sherrill, Co-Founders
Investors: Privately funded
Employees: 6
Company News: www.adooga.com/media.html
*Updated 4/16/08
By Perrin Chiles and Chris Sherrill, Founders
Offering more than 250 contests and over 19 million dollars in cash and prizes, ADOOGA is the powerful search engine that connects creative, Internet-savvy fans with content-seeking brands by aggregating online contests in one user-friendly site.
At ADOOGA, our mission is to simplify the discovery and entry process for anyone who wants to participate in online contests. There are hundreds of photographers, filmmakers, musicians and writers out there waiting to be discovered and receive recognition (or cash and prizes) for their work. Now, ADOOGA is here to help expedite the realization of those dreams. Check it out; hone your skills to enter a contest or two, and win money to fund your next record, indie flick or photo exhibit.
Talent agencies are scouring sites like MySpace, Facebook and YouTube looking for the “next big thing”—ad agencies and corporations should be doing the same thing by viewing the growing list of contest winners, dubbed ADOOGA All-Stars. The Internet is such a powerful way to connect creative people with bold brands. We wanted to simplify the process of putting talent in touch with the brands looking for fresh ideas.
Along with the growing popularity of social networking sites where members can share music, videos and other content they’ve created, the web is seeing a surge in blue chip brands tapping the creativity of the Internet generation to create their next big campaign through contests on sites such as YouTube, MySpace and BrickFish.
We are really here to help the brands, the fans and the other sites that promote contests, such as BrickFish, and so far, the response from those communities has been overwhelmingly positive. We are seeing some All-Star entries, getting submissions from other contest sites and are in discussions with some big brands to develop the kind of contests that our visitors want to see.
When visitors go to the site, they can choose from 12 categories to enter: travel, green, entertainment, academic, sport, home, style, eat, tech, creative, drink and random, or they can search contests by type, expiration date, posting date, prize value or name. It’s comprehensive and intuitive.
Brands are able to submit contests for inclusion or featured placement at the top of the home page. ADOOGA can even help them navigate the alternative advertising and marketing platform through creative support and execution on the site.
ADOOGA is the perfect intersection of creativity and business where user-generated content meets branded marketing campaigns.
What do you think about ADOOGA? Leave your comments below. Feedback about StartUp Beat?—email us at editor@startupbeat.com
Comments
Adooga is very creative and user friendly - I highly recommend the site.
Posted by: Matthew T. Harris | April 16, 2008 12:45 PM
Interesting idea, especially seeing how many big brands are doing these contests. Any idea how they're finding them?
Posted by: jonathan | April 17, 2008 01:49 PM