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September 30, 2010

Featured Startup Pitch: WebiMax seeks to make SEO easy and effective for all

WebiMax logo 

Company: WebiMax

Website: www.webimax.com

Headquarters: Mount Laurel, NJ

Year Founded: 2008

Founder: Ken Wisnefski

Investors: Self-funded

Employees: 100+

Company Description:

By Ken Wisnefski, Founder/CEO

Ken Wisnefski, WebiMaxProduct Overview

In 2003 when I was building my first venture, VendorSeek.com, I sought a Search Engine Optimization firm that could help the site achieve higher natural search results to help lower our growing monthly Pay Per Click ad spend.  We were a small company and did not outsource anything at that point as we frankly could not afford it.  We spoke with several SEO firms and decided to take a leap of faith and work with a firm that “guaranteed” a dramatic improvement in our rankings.  Six months and over $50,000 later, the site did not rank even slightly better in natural search results and the company informed us that our monthly cost would have to increase in order to see results.  I then realized that I needed to learn how to get my website to rank well in order to effectively expand my business.  It was not an easy task but over the next five years our natural search results improved dramatically and we were able to fine tune our PPC spending down from nearly $200,000 a month to just under $50,000 a month.  When the call came from a large company to buy VendorSeek, I was reluctant but frankly the offer was too good to pass up.

I always envisioned helping other companies achieve the same sort of success through our online marketing initiatives and, based on my experience, believed there were few firms that could actually deliver desired results.  With that notion in mind, less than three months after the sale of VendorSeek, I launched WebiMax.  Our company has now grown to over 300 clients and is rated by TopSeos.com, an independent third party evaluator of SEO firms, as the #1 SEO firm in the United States (http://www.topseos.com/rankings-of-best-search-engine-optimization-companies).

We provide a full range of online marketing services including Search Engine Optimization, Pay Per Click Management, Social Media, Reputation Management, E-Commerce and Website Development.

Founder’s Story

After selling VendorSeek.com, I realized that the knowledge I gained by developing its online presence was a very marketable commodity, particularly once I had former clients asking me to help them secure a better return from their online marketing.  I found myself getting 2-3 calls and emails a day from people who wanted me to help them grow their online business and I hadn’t even formed a new company yet!  I formed WebiMax and we immediately began to see a very quick growth rate.  I frequently tell my staff and my clients that I didn’t wake up one day and proclaim myself to be an “Online Marketing Expert”, it was a very long 7 years that have brought me to this point and a lot of trial and error that allowed me to realize what is really effective in getting the best results online. I treat each of our clients as if their site was our own and I take great pride in our ability to help companies realize success through our efforts.

Employees

WebiMax boasts a dedicated team of professionals.  Our management team is comprised of myself, the acting CEO, and the following individuals:

Todd Bailey, VP of Online Marketing, is a veteran in the online marketing space and manages our day–to-day operations for our Mt. Laurel, New Jersey, corporate offices.

Scott Witwer, VP of Technology, comes from CitiGroup and leads our technology-based initiatives from our Jacksonville, Florida, office.

Revenue Model

We provide fee-based services for our clients on a contract basis.  All of our work is done in-house as this enables us to provide the highest level of quality control.

Current Needs

WebiMax seeks to expand our operations globally and to set up a number of smaller offices throughout the country that will enable clients to personally visit one of our offices if they so desire.  As our growing list of clients includes international companies, we are seeking to build and staff offices in the UK, Australia, Canada and China over the next year.

Additionally, we are in the process of developing a proprietary piece of reporting software that will enable our clients to track their progress in a real-time scenario through detailed ranking reports and analytical overviews.

Conclusion

WebiMax is growing at a rapid pace.  We have added close to 70 new employees in the past six months and have plans to add another 100 in the first two quarters of 2011.  With our global expansion and reach in to localized markets, WebiMax will continue to brand itself as the leading online marketing firm worldwide.

WebiMax – Integrity, Experience, Results!

Webimax – www.webimax.com

Funding and Acquisitions: Jaiku’s founder raises $775K in financing for secret startup

Today’s funding and acquisitions news roundup from across the web:

Jaiku Founder Raises Seed Funding For New Venture, Pingpin, Wastes My Time (via TechCrunch)

GreenTech

On the GreenBeat: Cleantech investment keeps falling, Crosslink Capital closes $200 million fund (via GreenBeat)

September 29, 2010

Funding and Acquisitions: After yesterday’s slew of acquisitions, today brings small investments in content and marketing firms

Internet Advertising/Online Marketing

Online Marketing Technology Company Netsertive Scores $4 Million Series A (via TechCrunch)

Web Content

Dawn Capital Invests In European Online Printing Company Optimalprint (via TechCrunch)

Social Learning Company Koofers Raises $5 Million From Revolution, Others (via TechCrunch)

Redux gets $1M to help users find and watch online videos (via DealsBeat)

September 28, 2010

Funding and Acquisitions: On a big day of acquisitions, AOL’s acquisition of TechCrunch creates the most buzz

Today’s funding and acquisitions news roundup from across the web:

Web Content

Confirmed: AOL acquires TechCrunch, founder Arrington to stay at least 3 years (via MediaBeat)

Confirmed: AOL Buys Video Syndication Company 5min (For $65 Million) (via TechCrunch)

Google Buys Schedule Management Startup Plannr (via TechCrunch)

GreenTech

On the GreenBeat: GE puts $28 million in China wind JV, Amyris shares start trading today (via GreenBeat)

Mobile

Mobile ticketer Masabi wins $2 million in funding (via GoMo News)

TigerText Raises $1.9 Million For Private Mobile Texting Network (via TechCrunch)

Verve Wireless lands $7M for mobile publishing and local ads (via DealsBeat)

Internet Advertising

NetShelter raises $15M for its ad network of tech influencers (via MediaBeat)

September 27, 2010

Funding and Acquisitions: Greylock announces fund for micro-financing startups

Today’s funding and acquisitions news from across the web:

Greylock Partners announces new $20M seed fund for micro-financing fresh startups (via DealsBeat)

Software-as-a-Service

Ixtens Secures $4.6 million Series A From Greycroft Partners And BV Capital (via TechCrunch)  

Mobile

Where Buys LocalGinger, Moves into Mobile Social Commerce (via gigaom)

IT

IBM acquires Blade Network Technologies for data center switching (via DealsBeat)  

Semiconductor Chips

Quantenna brings in $21M to carry faster Wi-Fi into the home (via DealsBeat)

Internet Advertising  

Intent-Based Advertising Network Permuto Raises $10 Million, Rebrands As Buysight (via TechCrunch)

September 23, 2010

Funding and Acquisitions: ‘Unbanked’ banking and 3D printing firms land growth funding

Today’s funding and acquisitions news roundup from across the web:

Finance

Sequoia-Backed Think Finance Gets A $90 Million Credit Line To Help Serve ‘The Unbanked’ (via TechCrunch)

3D Printing

3D printing company Shapeways lands $5 million in funding (via VentureBeat)

Web Content

LinkedIn buys business review site ChoiceVendor (via DealsBeat)

Another Company Acquired in France Today, Let the Revolution Begin. (via TechCrunch)

Mobile

MocoSpace raises $3.5M from SoftBank for browser-based mobile games (via MobileBeat)

Cloud Computing

Aster Data Gets $30 Million in New Funds (via gigaom)

September 22, 2010

Featured Startup Pitch: CabCorner wants to fill empty 'back seat real estate'

CabCorner logo 

Company: CabCorner

Website: www.cabcorner.com

Headquarters: New York City

Year Founded: 2008 (launched in 2009)

Founders: Jonathan McKinney and Jesse S. Sommer

Investors: Self-funded

Employees: 6

Company Description: CabCorner.com connects people located in the same area who are headed the same direction around the same time.  Save costs and the planet!

By Jesse S. Sommer, Co-founder and COO

Jesse Sommer, CabCorner

Product Overview

When my friend and fellow Wesleyan University alum Jonathan McKinney approached me to share an idea he was concocting, neither of us could have anticipated the enthusiasm with which the public would greet what would one day become “CabCorner.”  Our web-based, mobile-accessible “social transportation logistics utility” is designed to connect individuals located in the same area who are headed the same direction around the same time.  Its mission is to reduce street traffic, subway congestion, and urban pollution.  Yet beyond the environmental benefits, we seek to transform taxicab paradigms and habits, expanding taxi travel to a new demographic that previously couldn’t afford it.  By leveraging cities’ private taxi networks, we’re creating a new form of public transit, and driving more business to cabbies.  Currently operating in NYC, CabCorner.com is accessible worldwide.  And it’s also entirely FREE to use!

While our team didn’t invent the concept of “cab-sharing,” it’s a matter of mere modesty to say we perfected its implementation online.  And the biggest players in our space agree; our acquisition of CabEasy this past spring was followed by our acquisition of industry pioneer Hitchsters.com a few months later—and in both cases the founders of these sites approached us to join our enterprise.  We’re so grateful that the media has embraced and promoted our product, and the recent proliferation of competitors has actually benefited our company by introducing web-users to this idea.

Yet “cab-sharing” is only one of the many services our web and mobile platforms offer users.  For example, the Fare Calculator (one of our most popular features) allows even solo travelers to estimate the cost of a cab ride, while our livery cab contact database ensures that those stranded in remote locations of the city can nonetheless connect with the nearest taxi service.  Our HotSpot program—through which users can opt to meet up with their “cab companion” at retail outlets offering deals and discounts—delivers value to both our vendor-partners and our user base.  Most importantly, CabCorner claims the sector’s most advanced security and privacy features, to protect our users and ensure a rewarding cab-share experience.

Founder’s Story

Like most of the world’s greatest inventions, CabCorner was borne of that critical mix of frugality and laziness.  One evening in the summer of 2008, McKinney found himself in Manhattan facing the prospect of a long trek back home to Brooklyn.  After waiting 25 minutes for an L-train that would never appear and then finally coming to terms with a lonely, expensive cab ride across the bridge, he was struck by how many of his fellow bar-goers were tackling the exact same commute.  He hit me up the next day to explain his vision: putting people in touch with one another so they could share cab fares.  Since then, “empty backseat real estate” has been our company’s enemy number one.

Employees

CabCorner boasts ten investors, and six of these individuals serve the company as dedicated managers, communicating primarily through email and tri-weekly teleconferences.  This team has been CabCorner’s secret to success, combining a perfect array of talents, skill sets, and experiences.

Jonathan McKinney, our fearless founder and CEO, has struck relationships with stakeholders such as the Taxi & Limousine Commission and partners like SenseNetworks.  He has assembled and manages our dynamic collective.

Varun Bihani, CabCorner’s Chief Technology Officer, is a veteran website and mobile-application project manager, whose offshore development outfit, SEO savvy, and sense for new technologies powers our platform.

Ajay Rajani, our Chief Financial Officer, is a veteran entrepreneur from the world of finance with several web enterprises under his belt (in fact, he and I most recently created TasteSpace.com together).

Lou Carpino, our Chief Marketing Officer, will forever be the company’s clutch and ace in the hole.  He has been instrumental in striking strategic partnerships, reaching across many industries to craft deals.  His success in finding brand placement across the internet drives users to our site while his sales pitches this past summer netted the company its first meaningful revenue.

Leon Bart-Williams, CabCorner’s Chief Sales Officer, develops media strategy including our 4th Quarter marketing campaign, manages international partnerships, and coordinates PR/outreach activities with various media outlets.  He’s the company’s “jack of all trades.”

Then there’s me, the co-founder and COO.  Tasked with developing our enterprise documents, I also structure investments and design CabCorner’s front-end site architecture.  And as the company narcissist, I’m the company’s primary liability.

Finally, we’re proud to announce that we’ve recently taken on a Chief Investment Officer designed to entice institutional investments in our next round of financing. 

Revenue Model

Relying on both flat-rate and cost-per-thousand impression-based (CPM) pricing strategies, CabCorner offers advertisers the opportunity to display rich-media banner advertisements and graphics in IAB-approved ad size units.  It also accommodates site takeovers for advertisers seeking to fully integrate their brand with the CabCorner website and mobile experience.  Most popular have been the “sponsored messaging” assets, through which promotional text and graphics are emailed to users as they interact with the platform. 

CabCorner’s “HotSpot” program consists of brick-and-mortar vendors who pay to have their establishments listed as alternative cab share meeting points.  CabCorner directs “foot-traffic” to these vendors by promoting them on the CabCorner map, and announcing special offers unique to CabCorner users.  Similarly, because taxicabs are not always instantly available, we list the contact information of nearby livery companies.

And finally, our technology and subsidiary platforms are currently being tweaked for white-labeling purposes, as we explore integrations with media partners.

Current Needs

The first half of 2010 was dedicated to platform and technical development, while the year’s last three months will focus on the execution of our New York City marketing campaign.  2011 will challenge us to upgrade our service technologies, develop applications for a broader array of mobile devices, and establish a presence in additional U.S. markets and in those overseas.  While we’ve lined up exploratory partnerships in Singapore, Barcelona, Mumbai, and Istanbul, the R&D demanded by these varied opportunities requires funding beyond that which we’ve obtained.  We’ll also need to take on a public relations specialist to expose our offering to print, web, and broadcast outlets in new cities, and two employees to work with and support our partners on the ground (who are responsible for orchestrating targeted marketing efforts in host cities).  We are additionally making room for a webmaster to manage site content and inquiries, as well as produce promotional digital media.  And I speak on behalf of the entire team when I say “enough of the boy’s club”; we’d be millionaires by now if we had female sensibility on board to direct this venture.

Conclusion

Who cares if the climate isn’t changing?  I think we can all agree that minimizing the pollutants we defecate into the atmosphere is a worthwhile goal.  Thus, the demands of a planet under assault by its inhabitants, a global economy battered by man-made recession, and the reality of skyrocketing urban populations attest to the inevitability of the cab-sharing model.  Our green-focused, cost-saving solution to these challenges is the best means of bringing that model to fruition.  So please give us a chance and spread the word.  The future happened about six years ago, and it’s time we rise to meet her.  Until then, I’ll catch ya in the cab…and yes, I promise to keep my hands to myself.

CabCorner – www.cabcorner.com

Funding and Acquisitions: Sharp snaps up solar innovator Recurrent Energy for $350 million

Today’s funding and acquisitions news roundup from across the web:

GreenTech

Sharp To Buy Solar Project Developer Recurrent Energy For Up To $350 Million (via GreenTech)

Nexant raises $43M for cleantech consulting (via DealsBeat)

Mobile

Femtocell maker Ubiquisys lands $5M to improve cellular reception (via MobileBeat)

Web Content

Fits.me Raises $1.75 Million, Lets You Try On Clothes Before You Buy – On The Web (via TechCrunch)

OtherInbox raises another $1.5M to sort your email (via DealsBeat)

Cloud Computing

RightScale Raises $25 Million in New Funds (via gigaom)

Online Advertising and Media

Ad optimizer Rocket Fuel lifts off with $10M from Nokia (via VentureBeat)

September 21, 2010

Funding and Acquisitions: Long-time IdeaLab stalwart InternetBrands purchased for $640 million

Today’s funding and acquisitions news roundup from across the web:

Internet Brands Acquired for $640 Million (via Mashable)

Omidyar Network Gives $55 Million to Help Government Transparency, Mobile Technology (via TechCrunch)

Doctor And Contractor Reviews Site Angie’s List Scores Another $22.5 Million (via TechCrunch)                

Move Acquires Online Real Estate Listing Syndicator ListHub For $13 Million (via TechCrunch)

Quintic Corp gets $4.1M to make chips for wireless consumer products (via DealsBeat)

Flash chip developer SandForce brings in $25M for data storage (via DealsBeat)

September 20, 2010

Funding and Acquisitions: Rumors abound that Apple has acquired face recognition software maker Polar Rose

Today’s funding and acquisitions news roundup from across the web:

Apple Acquires Face Recognition Company [RUMOR] (via Mashable)

IBM buys data analytics company Netezza for $1.7B (via DealsBeat)

September 16, 2010

Featured Startup Pitch: Piece together memories of your nights out with RecreateMyNight

RecreateMyNight logo 

Company: RecreateMyNight

Website: www.recreatemynight.com

Headquarters:

Year Founded: 2010

Founders: Tejpaul Bhatia

Employees: 5 full-time and 5 part-time

Company Description: RecreateMyNight allows users to relive their shared experiences online within a single, streamlined view.

By Tejpaul Bhatia, President

Tejpaul Bhatia, RecreateMyNightProduct Overview

Today, more than ever before, we live and share our lives online.  The members of “Generation Y” are now reliving many experiences on social media platforms and mobile devices.  After a night out, whether at a concert, wedding, or just a party with friends, within minutes there tends to be an enormous amount of fragmented data (photos,videos, tweets, status updates and check-ins) relating to the events of that night. I founded RecreateMyNight.com to be a web-based platform where users can easily discover, compile, share, and relive experiences collectively.

Using the site is incredibly simple.  Currently users visit RecreateMyNight.com and connect with Facebook (more connect options coming very soon).  Our software aggregates content (photos, videos, and statuses) from sites such as Facebook, YouTube, and Twitter and puts them into a viewable timeline of the night.  RecreateMyNight utilizes a powerful, proprietary time stamping algorithm to normalize media across users and platforms into this format.  Once the media has been aggregated friends can view and share their nights out—and users may also add their own additional media and comments to the site for their friends to see.

Founder’s Story

I found my inspiration for RecreateMyNight through my wedding experience.  After my wedding in Italy last year, I was surprised to see the countless amount of photos and videos posted to my Facebook wall and news feeds.  I wanted those who attended the wedding to be able to relive the experience simultaneously with me, and I wondered why all of these pieces of media could not be compiled in one place for everyone to enjoy, together—thus, the spark for RecreateMyNight.

Prior to founding RecreateMyNight, I was senior manager of International Business Strategy for ESPN, where I was responsible for the conceptualization and launch of ESPN3.

Business Model

The business model for RecreateMyNight is focused on two primary outcomes.  First, as the website is consumer-facing, the goal is to build the user base and build as many users as possible.

The second focus is on White Labeling, or a system by which a company partners with us to better serve their target market segments.  For example, we are currently partnered with EMI Records to help promote their artists.  The first EMI band to use the platform is The Constellations.

Current Needs and Moving Forward

Our current needs include building up our engineering team in New York to support the increased B2B and B2C demand we have seen this summer and finding investment partners to provide strategic growth capital to solidify our role as the leader in the experience sharing space.

RecreateMyNight – www.recreatemynight.com

Funding and Acquisitions: Big acquisition in greentech as NRG Energy buys Green Mountain for $350 million

Today’s funding and acquisitions roundup:

NRG Energy Picks Up Clean Energy Retailer Green Mountain For $350M In Cash (via TechCrunch)

Calix to Buy Occam Networks For $171 Million (via gigaom)

OpenTable Buys Toptable.com for $55M (via gigaom)

Motorola Acquires Location-Based Mobile Software Startup Aloqa (via TechCrunch)

Bloomspot Blossoms $9 Million In Funding For Luxurious Local Flash Sales (TechCrunch)

Kapost Raises $1.1 Million To Help Publishers Manage An Army Of Contributors (via TechCrunch)

September 15, 2010

Funding and Acquisitions: Smart home technology firm Grid2Home gets seed funding from Granite Ventures

Today’s funding and acquisitions news roundup from across the web:

Grid Computing

Grid2Home Funded by Granite Ventures (via TechCrunch)

Digital Music

EXCLUSIVE: Digital Music Organizer TuneUp Raises $4.3 Million (via Mashable)

Web Content

Conviva Raises $15 Million, Helps Large Broadcasters Deliver Online Video At Scale (via TechCrunch)

GreenTech

SG Biofuels Cultivates $9.4 Million Series A Investment (via TechCrunch)

September 14, 2010

Featured Startup Pitch: Moonit offers a social tool to determine relationship compatibility and make connections

Moonit logo 

Company: Moonit

Website: www.moonit.com

Headquarters: New York City

Year Founded: 2010

Founders: Dana Kanze and Mason Sexton, Jr.

Employees: 6

Company Description: Moonit is a social engagement tool that provides users to with a new way to analyze their relationship compatibility and introduce friends.

By Dana Kanze, CEO, and Mason Sexton, Jr., President

Dana Kanze and Mason Sexton, Jr., MoonitProduct Overview

Moonit is a social optimization resource that provides insights into Generation Y users’ relationships.  The core offering allows users to enhance their romantic, platonic and professional relationship connections by running compatibility assessments based on astrological underpinnings, while receiving relationship guidance based on psychological guidance.

Through a personalized “Mooniverse,” users are able to run comprehensive relationship compatibility assessments; track their relationships via daily relationship horoscope alerts; play matchmaker by setting up their friends; obtain expert and peer advice via “The Couch” feature; and get the scoop on celebrity matchups and breakups via “The Stars” feature, while sharing their relationship stories and opinions in the form of blog posts and community contributions.  Moonit is integrated with Twitter and Facebook, allowing users to import contacts and broadcast relationship status and compatibility ranking updates.

Founders’ Story

The Moonit story began at The University of Pennsylvania, where we met as undergrads.  After graduating, we both forged our careers separately: prior to founding Moonit, I [DanaKanze] started my career in investment banking and equity research at Citigroup and most recently worked as a director for the Winterberry Group, where I advised a number of digital media and private equity clients.  Mason worked as a buy side equity analyst at Tocqueville Asset Management, evaluating various investment opportunities.

We both had a passive interest in astrology and had always wanted to collaborate on a creative effort.  A few years ago, we did some digging online and recognized a lack of tangible relationship advice based on astrology.  At the same time, our friends were finding difficulty leveraging all of the relationship connections they were amassing on social networks like Facebook.

We soon set out to create a social optimization tool that enabled Gen Y users to get the most out of their relationships using astrology, enlisting the expertise of a third co-founder and chairman, Mason Sexton, Sr.  A seasoned investment manager, Sexton Sr. gained fame as the “Moon Man” after applying astrological principles to predict the 1987 stock market crash more accurately than anyone else in print.

Business Model/ How the Company Is Earning Money

Moonit users receive 50 Moon coins (Moonit’s virtual currency) upon sign-up, which are depleted as they unlock content on the site.  They can earn coins by playing matchmaker and inviting friends, or they can purchase coins outright via PayPal, credit card or their cell phones through our integration with Zong.

In addition to viewing content on the standalone site, via email alerts and Moonit’s mobile-friendly site version, users will soon be able to receive premium SMS alerts (for $9.99/month) and download Moonit’s geo-location enabled iPhone application.  The iPhone app allows users to view compatible matches nearby for romantic, friendship or business purposes when they’re out at a bar, party or networking event.  Moonit also derives revenue from digital advertising through display, sponsorship and lead generation-based offerings.

Current Needs

Moonit has two full-time senior development resources and part-time front-end design and copywriting support, but we are always on the look-out for talented individuals to join the team.  We have raised a round of bridge financing and are in the early stages of reaching out to seed capital and early stage funds for a Series A round of financing, targeting a Q1 2011 close.

Moonit – www.moonit.com

Funding and Acquisitions: Intel Capital invests big money into four startups

Today’s funding and acquisitions news roundup from across the web:

Intel Capital Invests $30 Million in Joyent, Nexant, Ciranovo And Adaptive Computing (via TechCrunch)

Cloud Computing

Joyent lands another $15M for cloud computing services (via DealsBeat)

Advertising

MaxPoint Interactive Raises $3 Million To Help Advertisers “Pinpoint” Customers (via TechCrunch)

Biotech

Tryton Medical gets $20M for treatment of coronary artery disease (via DealsBeat)

CRM

Get Satisfaction Celebrates Third Anniversary with $6 Million in Funding (via Mashable)

September 13, 2010

Funding and Acquisitions: Google reportedly buys 3D video startup for $10 million

Today’s funding and acquisitions news roundup from across the web:

Web Content

Google Reported To Buy Quicksee For $10 Million. Here Come More 3D, Geo, Panoramic Videos (via TechCrunch)

uTest Lands $13 Million For Software Testing Marketplace (via TechCrunch)

Security

HP buys ArcSight for $1.5 billion (but not the yacht-club membership) (via DealsBeat)

Cloud Computing

Backupify Raises $4.5 Million To Back Up Data In The Cloud (via TechCrunch)

September 09, 2010

Featured Pitch: SoftCity creates online community for software enthusiasts

SoftCity logo 

Company: SoftCity

Website: www.SoftCity.com

Headquarters: Montreal, Quebec

Year Founded: 2008

Founders: Blaise Rabaud and Marc-Antoine Ross

Employees: 11

Company Description: The world's leading social commerce platform for developers and software enthusiasts to learn, grow and earn.

By Marc-Antoine Ross, co-founder and COO

Marc-Antoine Ross, SoftCitySoftCity began, in its earliest form, as a project for Blaise Rabaud, a former employee of the software publishing company, Avanquest Software.  Blaise had successfully launched an e-commerce business based in France that sold hardware and software as early as 2002.  His belief in the Internet as a tool for communication and collaboration would eventually lead to SoftCity’s creation in 2008.

The concept for SoftCity was to build a new kind of software community, one where the developer and the user interacted.  It wasn’t just about selling more products, it was about true social interaction, a comfortable and safe ecommerce platform and a community built on sharing and developing knowledge. 

Enter Marc-Antoine Ross, whose passion for social networking, e-commerce and collaboration helped Blaise solidify what SoftCity could be.  By harnessing ecommerce with a solid platform built on enterprise technology, the two set out to accomplish their goal.

The first social commerce site dedicated to software, SoftCity merges e-commerce with a social community, creating a unique setting where consumers and software developers connect online.  Users can review software ratings and even chat with the developer before they make a purchase.  The site hosts a constant stream of articles, discussions and comments from software enthusiasts and experts alike. 

Bruno Vanryb, CEO of founding company, Avanquest Software explained, “It’s like a cross between Facebook and Amazon.”

Taking two years from inception to launch, SoftCity is an 11-person operation today.  The team includes the two co-founders, five developers, one web marketer, one quality assurance person, a community moderator and one business development manager.   

SoftCity is now a leading resource for consumers to discover new software as well as new tricks about other software packages or tips to help accomplish a particular task more efficiently.  By pairing the developers and users together, SoftCity fosters a relationship that is built on developing better products with a client-centric focus. 

SoftCity’s revenue stream is based on sharing the sales of software products with the developer. Every transaction is shared between the affiliate (for instance a power-user in the community), the developer and SoftCity.  As the developer participates in the community and sells more products, their ranking will rise and they will keep a bigger portion of the sale.  Developers start out receiving 50 percent of all sales and can increase to 75 percent based on participation.  This unique business model directly involves the software developer in the sales process and encourages SoftCity’s partners to take an active role promoting software on the website.  Breaking away from the traditional download site that is simply transactional has been a driving force behind the success of SoftCity.

A cornerstone of SoftCity’s creation was the idea that users benefitted from participation.  SoftCity felt it was important to thank the “SoftCitizens” that help grow the community, but also incentivize members to encourage greater response.  Currently, SoftCity is the only social network that offers rewards just for being a part of that growth.  By offering users SoftDollars, a virtual currency to use on software purchases, SoftCity quantifies the user experience while rewarding members driving the community’s growth and success.

Currently, SoftCity is funded and fully staffed.  From the official launch at the end of April, SoftCity regularly sees a steady increase in traffic, SoftCitizens participating and developers selling their products.  A still relatively new venture, SoftCity’s goals include continual growth of SoftCitizens, experts and developers, while developing creative marketing, social media and promotional campaigns to attract further interest.

SoftCity - www.SoftCity.com

Funding and Acquisitions: ‘Smartpen’ maker raises nearly $40 million

Today’s funding and acquisitions news roundup from across the web:

Gadgets

Livescribe signs a $39M funding deal for its smartpens (via SocialBeat)

Online Video

Video Publishing Platform Ooyala Raises $22 Million, Prepares For Major Asian Expansion (via TechCrunch)

Web Content

DataSphere Raises $10M For Hyper-Local News Platform (via gigaom)

Fantastisch! Glam Media Adds German Men’s Property Fantastic Zero To Its Wardrobe (via TechCrunch)

September 08, 2010

Funding and Acquisitions: GreenTech firms Coulomb and Solaria lead today’s funding news

Today’s funding and acquisitions news roundup from across the web:

GreenTech

Car charging station-maker Coulomb raises $15 million to expand network (via GreenBeat)

Solaria raises $65 million, beating its goal by $20 million (via GreenBeat)

Tablet Computing

With $46M grab, can Kno make the education tablet a reality? (via DealsBeat)

September 07, 2010

Funding and Acquisitions: South Africa-based FireID gets $6 million-plus in funding for mobile password authentication

Today’s funding and acquisitions news roundup from across the web:

Mobile/Security

Mobile Authentication Technology Company FireID Raises $6.4 Million (via TechCrunch)

Cloud Computing

Backupify Raises $4.5 Million To Back Up Data In The Cloud (via TechCrunch)

September 02, 2010

Funding and Acquisitions: Cisco set to acquire smart grid computing firm Arch Rock

Today’s funding and acquisitions news roundup from across the web:

Enterprise IT

Cisco To Acquire Smart Grid Monitoring Tech Company Arch Rock (via TechCrunchIT)

Web Content

Ambitious Online Banking Alternative Scores $2.9 Million in Series A (via Mashable)

September 01, 2010

A brief history of Apple--the ultimate tech startup story

In honImage courtesy of The Apple Museum - http://www.theapplemuseum.com/images/content/main/right.jpgor of Apple’s latest headline-dominating media event, here is a link to TAM-the Apple Museum, which includes a full timeline-based history of the company.  Apple really is a remarkable company—it is the ultimate startup success story—so this site is worth a gander: www.theapplemuseum.com

 

Funding and Acquisitions: AOL, Alcatel-Lucent, and 3M highlight acquisitions by big name brands

Today’s funding and acquisitions news roundup from around the web:

Mobile

AOL Scoops Up Rally Up To Boost Their Mobile Team (via TechCrunch)

Alcatel-Lucent acquires OpenPlug for cross-platform mobile app development (via

TechCrunch)

VeriFone Acquires WAY Systems For Up To $9 Million (They Raised Over $50 Million) (via TechCrunch IT)

GPS/RF

3M Captures Attenti For $230 Million (via TechCrunch)

Web Analytics

comScore Acquires Dutch Web Analytics Company Nedstat For $36.7 Million (via TechCrunch)

Web Services

Workface Acquires My Favorite Online Business Card Creation Service, Card.ly (via TechCrunch)

Kenexa To Acquire Salary.com In $80 Million Deal (via TechCrunch)


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