2/1/08 - Featured Company: eHow
Web Site: www.ehow.com
Headquarters: Santa Monica, California
Year Founded: 1999
Customers: More than 13 million per month
Investors: *eHow is owned by Santa Monica, Calif.-based Demand Media, which acquired the company in 2006.
by Gregory Boudewijn, eHow General Manager
eHow is a rich content web site where professional experts and people with expertise can come together and share their knowledge to create and contribute to a growing library of “how-to” information. Every month, more than 13 million people visit eHow to learn how to do just about everything. eHow has more than 150,000 articles and is growing by the thousands each month thanks to its easy-to-use publishing tools, which enable professional experts and members to express their knowledge through text, images and video. Video is becoming an increasingly important medium for how-to information and eHow continues to focus on building its user tools and video library. In the near future, video will become a prominent part of the eHow experience and compliment the text articles.
The eHow web site is more than just a reference library where users can find comprehensive and useful how-to information. eHow fosters a conversation between readers and experts through a robust set of social network tools that launched in April 2007. Readers share their thoughts and expertise through ratings, comments, person-to-person messaging and community forums. They can also build a network of friends around their interests. Putting a face behind each piece of content lets eHow add depth to the readership experience. Finding useful how-to information is important, but connecting readers to experts and creating a dialogue is invaluable.