2/7/08 – Featured Company: Passenger
Web Site: www.thinkpassenger.com
Headquarters: Los Angeles
Year Founded: 2005
Founders: Andrew Leary and Justin Cooper
Investors: Shelter Capital Partners
By Justin Cooper, Co-Founder and Chief Innovation + Marketing
Most forward thinking marketers would agree that the advertising and marketing landscape has changed dramatically over the past few years with the dawn of web 2.0 and the powerful influences of social media. As more and more consumers embrace social media as a way to communicate with each other, marketers are clamoring to tap into this relatively new medium and its vast influence. Perhaps the greatest marriage of social media and marketing can be found in the engagement of targeted consumers with an established brand in a collaborative process of “co-creating.”
Passenger has built upon the idea of co-creating by redefining collaboration to bridge the communication gap between businesses and their most valued customers. This rich, interactive experience is about meaningful relationships that turn dialogue and on-demand access to opinions into actionable insight. The ability to capture and gain a clear understanding of the human context in which these collaborative activities take place will drive business innovation and growth while empowering your customers. Passenger’s mission is to make these collaborative relationships possible through an incredibly user-friendly platform.