Startup Narratives: Avi Basu, founder, president and CEO of Connectiva Systems
Bio: Avi Basu is the founder and CEO of Connectiva and has been responsible for creating and executing Connectiva’s strategy since its inception. Under his leadership, Connectiva has transformed itself from an early stage product company into a leading global provider of revenue and risk management solutions. Avi has grown Connectiva’s revenues at more than 100 percent annually over the last four years by securing strategic sources of capital, leading major customer acquisitions and establishing key global alliances. Avi has over 17 years of experience in the communications and software industry and has held senior leadership positions in sales and business development, operations and professional services for global companies including LHS and SEMA.
SUB: What was your first entrepreneurial venture?
Basu: My first entrepreneurial venture was actually Connectiva Systems, which I started in 2001. Connectiva Systems is a subscriber data monetization software company. We basically provide analytics solutions that help telecom, media and utility companies in many ways such as reducing revenue leakage, minimizing fraud, lowering churn, improving operational effectiveness and increasing overall profitability.
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