By Brian Kovalesky, StartUp Beat Editor
Today’s early-stage startup funding and acquisitions news:
Addvocate, a cloud-based application that enables enterprises to more effectively turn employees into brand advocates via their social media activities, has raised $2 million in Series A funding. The round was led by Rogers Venture Partners and includes Angel investor Karen Riley. The San Francisco-based startup was founded in 2012 by Abraham Williams and former Salesforce.com executive Marcus Nelson. The team previously raised $539K in Seed funding.
Vital Stats:
Website: www.addvocate.com
HQ: San Francisco
Founders: Marcus Nelson, Abraham Williams
Year Founded: 2012
Series A Investors: Rogers Venture Partners, Karen Riley
Innovation: Marketing platform that better enables companies to turn employees into brand advocates via social media.
Funding: $2.539 million
(Sources: Addvocate, VentureBeat)
More funding and acquisitions news…
Emotion analytics startup Beyond Verbal scores $1M in additional funding (via VentureBeat) [See StartUp Beat’s Q&A with Beyond Verbal from late June, after the company secured its Seed funding.]
Bidgely raises $5M to give you greater control over home energy use (via VentureBeat)
Reputation.com Acquires MySocialCloud (via Pulse 2.0)
Treasure Data raises $5M, fuses Hadoop and data warehouse in Amazon’s cloud (via GigaOm)
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