Featured Startup Pitch: Toolwatch – Tool for measuring the accuracy of mechanical watches

Toolwatch Page-measures

ELEVATOR PITCH

Easiest way to measure the accuracy of mechanical watches.

PRODUCT/SERVICE DESCRIPTION

Toolwatch helps watch aficionados around the world to measure and track the accuracy of their mechanical watches. This is, in fact, the only way of knowing if the expensive watch you bought is working fine. Our goal is to share our passion for accurate timepieces with the world and improve the experience of owning a mechanical watch.

Unlike professional tools that are expensive, heavy, and measure the watch in different positions (up, down, on a side, etc.) that do not reflect the actual way the watch is worn by its possessor, Toolwatch measures the accuracy of the watch following the user’s lifestyle.

After a free registration (mandatory in order to have access to the dashboard and track your watches over time), the user synchronizes easily with Toolwatch’s accuracy system. He will be prompted to come back later, at least 12 hours, with an automatic email for the second synchronization that will give him the accuracy of his mechanical watch by calculating the delta between the two synchronizations.

DIFFERENTIATORS VS. THE COMPETITION

Twixt iOS app, but it’s not free, only available on iOS and not very easy to use depending on your watch. There are other apps but they are not very active. Other apps ‘listen’ to your watch but they have been proved to not be reliable.

We are free, web, and responsive (therefore not exclusive to a single platform), we are reliable and easy-to-use. Also, coming from the watchmaking world, we have a little expertise in watch accuracy.

Our competitors are usually side projects with no clear vision. We have a great experience in the watchmaking industry and we think we can really help people get the best value from their mechanical watches. We are thinking global and want to be accessible from any device.

BUSINESS MODEL

We are totally free right now and exploring the idea of a premium model in the future, but our current focus is only acquisition and improvement of the user experience.

FOUNDERS

Marc Montagne, 26-years-old, founder, engineer background, currently working in Switzerland in the watchmaking industry as a digital project manager. Vincent Satiat, 26-years-old, co-founder, currently also working in the watchmaking industry as a business analyst. Mathieu Nayrolles, 25-years-old, cofounder, Ph.D. student at Concordia University in Montreal. All three of us are coming from France and currently living abroad.

Marc and Vincent are friends since high school. Vincent was curious of Marc’s passion for mechanical watches, asked him what it was all about and that’s how he got into it too.

Marc worked at PayPal, failed in founding a previous startup (Rustlin.com) and then worked for Jaeger-LeCoultre. Vincent started his career at Richemont before joining Vacheron Constantin. Mathieu is a Ph.D. Student at Concordia University in Montreal.