Featured Startup Pitch: Novanym – Helping startups find a name with the right .com domain

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COMPANY: Novanym

ELEVATOR PITCH

The alternative way to name and brand a business.

PRODUCT/SERVICE DESCRIPTION

Naming a business is tough, and can even be an obstacle to going live. Novanym is an alternative option for businesses who are searching for a great name but don’t have the time or budget to brief a branding agency.

We offer a selection of professional, creative names, including a choice of logo designs—available to buy immediately. And every Novanym name has the brandability that comes with a perfect ‘.com’ domain.

With one easy purchase, a business can be named, branded and ready to go.

DIFFERENTIATORS VS. THE COMPETITION

Notionally, we have two types of competitors: a) Naming specialists/branding agencies; and b) domain marketplaces (e.g. Brandbucket.com and Brandroot.com).

Novanym is a unique blend of the two; we’re branding specialists who only create and sell names that have perfect ‘.com’ domains. Unlike our competitors, we don’t sell keyword domains or descriptive names, and we don’t sell names on behalf of third parties. So, we don’t have a direct competitor.

At Novanym, you’ll only find creative, but credible, business names with the brandability that comes with a perfect ‘.com.’

FOUNDERS’ STORY

Novanym was founded in October 2014 by Dave Clark and Vince Bridgman.

Dave and Vince have both worked as branding specialists and designers for over 20 years.

They founded the creative and marketing services agency Talisman in 1994, growing it to 75 staff. They sold Talisman in a MBO in 2004, and have since provided creative branding consultancy to companies of all sizes, and across most sectors.

BUSINESS MODEL

One-off purchase, from £300 to around £5,000.