It is no secret that the online content market is changing. The question is: how can your startup ride the tides of change better, so it sits atop the splashing waves of news feeds worldwide?

Written media has been the main staple of online content since the internet was conceived. This is because quality written content is perfectly suited for quick dissemination within the web’s existing array of search engines, keyword hierarchies, and web crawlers, with ever-increasing precision.

Create niche content

In the aftermath of the dethroning of print and the crowning of WordPress, the media is in the middle of a new revolution as the competition for readership gets tougher. The new paradigm leans toward a new order that rewards niche publications and makes obsolete the old “all-encompassing” publications.

The new focus on niche expertise should be considered not only by publishing companies but by all businesses using content as part of their marketing strategies.

The process of creating content, whether it is for a blog, a community, or a fully-fledged website, requires coming up with something to say and communicating a message. Your aim should be to convey a passion for your company’s sector and understand your niche. This will ensure the information and topics your company chooses to share actually resonates with your audience.

Use tools to publish effectively

In the digital world, every product that remains competitive remains so thanks to cost-effective state-of-the-art technology. Publishing content is no exception.

“Data-driven publishing is now a requirement for all businesses, simply because everyone has to be a publisher now,” said Amit Rathore, CEO and founder of Quintype.

The company offers a plug-and-play SaaS solution for publishing and monetizing content effectively, using new technologies such as AI and predictive analytics. Is it effective? Well, Bloomberg and Mother Jones liked it and DigiDay thought it was the single best content management software (CMS) tool of 2016.

Rathore’s vision is definitely on the right track, as it has been adopted by major players in the industry. Succeeding at content development means using the right tools, which becomes much easier when they are seamlessly integrated together in a way other businesses can implement them into their daily operations. Streamlining content production is the epitome of “work smarter, not harder.”

“Big data and predictive analytics tools are no longer only reserved for marketers; companies of all types need targeted content in order to reach their audiences at the right time,” explained Rathore to The Sociable.