As hacks and malware attacks become more and more common in the 21st century, cybersecurity startups will only become more valuable in combating the growing threat.

New York-based startup Axonius, a cybersecurity asset manager that lets clients and users secure their most precious devices and data, is adding to its own value as it has recently announced that a trio of industry experts are joining its team to bolster Axonius’ offering. With the new set of high-profile cybersecurity and innovation experts in Edna Conway, Hardik Parekh, and Tomasz Chowanski, the cybersecurity asset management firm is looking to secure its hold on the marketplace.

According to a press release from the company, the three new advisory board members hail from retail, banking, and networking backgrounds.

They will be tasked with fortifying the startup that integrates customers’ devices and lets them easily track any possible vulnerabilities.

“It is exciting and humbling for me to announce Edna, Hardik, and Tomasz as the newest members of our advisory board,” said Dean Sysman, CEO and Co-Founder of Axonius. “We feel like there’s a huge opportunity in cybersecurity asset management, and I believe that the experience and perspective our new advisors bring will help us realize our mission to help organizations see and secure all assets.”

Conway comes on board as the Chief Security Officer at another major communications technology firm where she is in charge of monitoring and assessing security developments.

“Innovative technology can succeed only if built on a foundation of clear asset management,” Conway said.  “As we move forward at breakneck speed toward digital transformation, a map of the devices in an enterprise’s entire ecosystem, including those of third parties, is a key to enabling meaningful security. Axonius’ approach seeks to ensure the comprehensive asset visibility essential for organizations to improve security with the solutions they already have. I am excited to be involved as an advisor.”

For his part, Parekh has more than two decades of experience in cloud and digital security. His ample time and success in the industry has led to recognition as one of the major thought leaders in the security and privacy domain worlds.

“As you know, Gartner predicts that by 2020 there will be over 20 billion IoT devices deployed,” Parekh said in the company statement. In my professional experience, the massive increase in the number of devices in enterprises is driving the need for a real cybersecurity-focused asset management solution. You can’t protect what you can’t see.”

Chowanski also boasts two decades of work experience in the industry, where his highlights include being a senior security leader with GE and helping to head security for one of the world’s largest banks. He has also acted as an advisor for important businesspeople and executives as they try to combat the escalating threat of cybercrime.

“To me, IT asset management is about having complete, accurate, and near real-time visibility into all components of a company’s environment along with all pertinent characteristics of each asset,” Chowanski said. “Asset management has always been important, but we are finally coming to the realization that it’s a fundamental issue, and once we solve it systemically, we can realize efficiencies that we’ve been struggling with for a very long time. Axonius is working to answer that need with an innovative approach that holds the promise of solving the IT asset management challenge for cybersecurity.”