Featured Startup Pitch: ESPForMe - An alternative predictive search tool

COMPANY: ESPForMe

ELEVATOR PITCH

A new way to search—interactive and fun, using smart predictions for click-free surfing.

PRODUCT/SERVICE DESCRIPTION

ESPForMe is a new way to search. This new search engine has a unique predictive algorithm, which allows users to surf the web without clicking, as well as offering free advertising.

ESPForMe is not biased by advertising and keyword rankings. The search algorithms use predictive ‘decisioning’ to select user results. A user can then drag the ball to find related, hidden sites. It is tuned to emergent trends on the web, creating a new kind of artificial intelligence. Search engines are hugely influential in online purchasing behavior—by revealing smart results, a user can make better decisions.

DIFFERENTIATORS VS. THE COMPETITION

Google has a 90 percent share of the search market—it displays search findings based on keywords and advertising. These models force users to click on ads, rather than the useful information they need. ESPForMe is built on the idea of digital sustainability. The online community is overly reliant on Google’s monopoly over the search engine. ESPForMe provides an alternative.

FOUNDERS’ STORY

Founder Scott Rummler created ESPForMe out of frustration with the monopoly held over the search engine market by Google. ESPForMe offers free ads and paid content to counteract Google forcing out competition with its advertising-driven model.

BUSINESS MODEL

ESPForMe offers free advertising and paid content for a small fee.