Featured Startup Pitch: Recently launched Statfly is on a mission to bring a new level of functionality to social media campaign monitoring

Company: StatFly

Website: www.statf.ly

Headquarters: Santa Monica, California

Year Founded: March, 2011

Investors: Self-funded

Twitter: @statfly

Brief Company Description: StatFly Social Media Management and Analytics makes campaign monitoring and reporting collaborative, intuitive, powerful, and affordable.

By Bryan Crick, co-founder and CEO

Product Overview

StatFly is a Social Media Management and Analytics company created by both agency and tech-industry veterans like myself. StatFly’s newly launched social media reporting and management platform is designed with a usability-first philosophy to be intuitive, powerful, and affordable.

StatFly is designed to provide our subscribers with the ability to efficiently:

·      Monitor keywords and conversations on their Facebook and Twitter accounts (Google analytics feature is coming soon)

·      Perform live searches across social media platforms

·      Engage their audience by publishing posts and responses directly to each platform from StatFly

·      Measure the results of interactions around their content through a filtered set of data points

·      Create and monitor campaigns via their Bitly

·      Generate one-click analytics reporting

·      Collaborate with their colleagues and clients on data analysis with the ability to annotate data points, share reports and export into PDFs

Founders’ Story

I began working in sales and marketing in the tech industry in 2002 then shifted gears to focus on brand management. While working on a variety of brand-focused projects on my own, I realized I needed a more comprehensive solution for tracking analytics and campaign successes. I began developing technology to meet the in-house needs of my own clients. That technology would become the impetus for founding StatFly, which we launched in November 2011, after nearly a year of design and development. We decided to make StatFly a subscriber-based platform to cater to the needs of a variety of clients, from Social Media Directors at major agencies to the individual blogger who needs a simple yet robust way to keep tabs on their own influence and content.

My education background includes a BA in Economics from Wabash College and a MBA from ESADE Business School.

Marketing/Promotion Strategy

When we founded StatFly, our goal was to build a ready-for-market Social Media Management and Analytics product for “the rest of us”—advertising, marketing, PR agencies, as well as brands and individuals who wish to monitor, measure and manage the influence and effectiveness of their content through a clean, simple and easy-to-use social media management and analytics reporting interface.

Our strategy for the StatFly launch has thus far incorporated a three-pronged approach: word-of-mouth beginning with our immediate colleagues, contacts, friends, families and from companies involved in the beta testing. Next we implemented a public relations strategy to introduce StatFly to the marketing and brand-focused media, as well as the startup, entrepreneur and consumer social media verticals. Our word-of-mouth and PR efforts are reinforced by targeted advertising to attract the broader startup, entrepreneurial and brand management and marketing communities.

Our PR team is also seeking out appropriate speaking engagements for me and some of our team to heighten StatFly’s industry profile. Our business development, which consists of outreach to advertising, marketing and PR agencies as well as small businesses and individual bloggers, will lend additional industry awareness of StatFly’s offering.

What Differentiates Us from the Competition

We recognize that there is no shortage of social media tools on the market, but we see an opportunity to create an application that provides enough depth to service the needs of tech-savvy power users while eliminating the barrier to participation for less technical executives, and without watering down the data.

Business Model

StatFly is a subscription-based social media and analytics company.

Current Needs

Our current needs include developing partnerships and soliciting resellers. We’re focusing efforts on greater awareness in the marketing and communications agency, startup, entrepreneur and small business verticals.

StatFly – www.statf.ly