Featured Startup Pitch: SnapHunt – Better content discovery and engagement on Snapchat

COMPANY: SnapHunt

ELEVATOR PITCH

Improving user discovery and engagement on Snapchat.

PRODUCT/SERVICE DESCRIPTION

SnapHunt is a platform designed to help streamline the process of finding and interacting with high-quality content on Snapchat. Snapchat itself is a beautifully designed tool that reduces the digital layers that are found in so many other forms of social media and cause the interaction to feel impersonal. While Snapchat is the most real social media platform, it has one major flaw – finding accounts related to your interests and engaging in conversations with those account holders is difficult. Enter SnapHunt.

With SnapHunt, the average user can quickly and easily search for interests by tags, location, and user name (and real name), to find the content they most want to see. They’re able to view examples of the type of content provided by each account, including answers to popular questions. Speaking of questions, users on SnapHunt are encouraged to ask questions of other users in a public forum and up or down vote the questions of others. This ensures that the most important topics/questions rise to the top to be answered in the influencers’ snap stories.

For brands and influential users, SnapHunt provides a platform to increase their social reach by improving their discovery. And with the question and answer interface, influencers can cut through the noise of mass public questions to ensure they provide the type of quality content their followers crave, thus improving their personal connection with their followers.

FOUNDERS’ STORY

Izaak Prats is a full-stack software developer with experience creating web solutions and mobile applications for startups and established businesses alike. He specializes in consumer-facing technologies and businesses, giving him a deep understanding of the kinds of features users want and how best to provide them. Izaak loves startups, technology, design, and coffee. He is a co-founder and CEO of SnapHunt.

Mitchell Michael’s background is in mobile technologies, both building native apps and responsive web applications. He currently builds and tests custom .NET enterprise software solutions for a local software development startup. He is a snowboarder, former auto mechanic and electrical hobbyist. Mitchell is a co-founder and CTO of SnapHunt.

Kela Ivonye is a serial entrepreneur that has been honing his startup skills since he built his first (a Gameboy rental company that kept his peers entertained in his native Nigeria) at 12 years old. His current projects are Arrow Food Couriers, a hyperlocal food delivery startup he founded two years ago, and MailHaven, a connected mailbox startup that will revolutionize the last step of the shipping industry. Kela is a lover of EDM music, technology, and social media. He is a co-founder and CMO of SnapHunt.

Adam Casson is a serial entrepreneur and recovering engineer. He has co-founded three companies, mentored several others, and generally jumped head-first into the land of startups since realizing there was a way out of the 9-to-5 corporate grind. He is currently COO of Inscope Medical Solutions, responsible for user needs and engagement, research, and product development. He loves cars, startups, beer, and EDM music. Adam is a co-founder and Product Vision advisor to SnapHunt.

DIFFERENTIATORS VS. THE COMPETITION

In the past few months, several websites have popped up to address the problem of account discovery on Snapchat. These sites (www.snapchat.codes, www.snapchat.directory, www.celebritysnap.chat, etc.) provide curated lists of Snapchat accounts in certain categories. These lists are provided with static images of example snaps, but with no feedback from users, no method of interacting with accounts and no location-based discovery of new accounts.

With improved account discovery and SnapHunt’s Q&A features, the user is able to better engage with the type of content they prefer. The influential accounts see increased traffic and have a better understanding of what their followers want to see. This creates a revolving door of constantly improving content creation and content requests.

BUSINESS MODEL

Free for users, paid advertising.

HEADQUARTERS: Louisville, Kentucky

WEBSITE: trysnaphunt.co/discover

YEAR FOUNDED: 2016

TWITTER: @RealSnapHunt

FACEBOOK: facebook.com/SnapHunt-1110969082281805