Funding & Acquisitions Roundup: Cloud-based marketing platform Lytics raises $2.2M to help companies get more detailed customer data

By Brian Kovalesky, StartUp Beat Editor 

Today’s early-stage startup funding and acquisitions news:

Mining and using data for brand building and to drive sales is a hot sector for new investment—for a pretty obvious reason: companies like to reach more customers and make more money, and are willing to pay for tools that can help them do just that. Portland, Oregon-based Lytics, cloud-based customer data marketing platform, is yet another entrant into this market, and today it announced the closing of a $2.2 million Seed funding round. The funding was led by Rembrandt Venture Partners, with participation from Voyager Capital. Lytics brands itself as a ‘customer intelligence platform’ that provides a detailed picture of each customer. The company says its platform collates data from multiple sources, including the web, mobile, email, social media, and ‘integrated systems’ like ExactTarget, Salesforce, and Eloqua.

Vital Stats:

Website: www.lytics.io

HQ: Portland, Oregon

Founders: James McDermott, Aaron Raddon

Year Founded: 2012

Investors: Rembrandt Venture Partners, Voyager Capital

Innovation: A ‘customer intelligence platform’ that provides a detailed picture of individual customers by collating data from multiple sources—including the web, mobile, email, social media, and integrated customer systems.

Total Funding: $2.2 million

(Sources: Lytics, GigaOm, CrunchBase, LinkedIn)

More funding and acquisitions news…

Skimlinks Acquires InvisibleHand Product And Team, Forward Gains Stake (via TechCrunch) [See the ‘Startup Story’ with Skimlinks founder Alicia Navarro on StartUp Beat, from July 2011]

Startups From New Zealand Accelerator Lightning Lab’s First Intake Close $2M Total In Angel Funding (via TechCrunch)

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