Company: Fellow
Headquarters: San Francisco, CA
Founding team: Jake Miller, Founder
Why we like it: Fellow makes products that are, frankly, worthy of being labelled coffee-porn. They are currently raising money in a Kickstarter for the Stagg EKG, an electric pour-over kettle “for coffee lovers”.
At StartUp Beat — we’ve discussed it — we would sell our own grandmothers just to get hold of one. Maybe the rest of our families, too.
The team at fellow self-describe as “a handful of nerds in love with coffee and obsessed with product design”. The San Francisco based startup (original, not, but we’ll let them off) has released a number of frankly beautiful looking products.
The first was a new take on the classic French Press, but the latest — as featured on Product Hunt (we up-voted immediately) — is a new pour over kettle that is geared up to the teeth with tech.
Ok, so at $110 it is a *bit* pricey for a device that heats water. But then, if you love coffee, caffeine and design, you’re going to buy it. Even if you know you could put that money towards a car, house or something super sensible, like a pension.
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We don’t curse much on StartUp Beat but, we have to say, this is a fucking beautiful peace of kit.
Firstly, it comes with a variable temperature control. Now, by turning the knob, users select their desired temperature ranging from 135°F to 212°F, and Stagg EKG does the rest. All the information is then displayed on an LCD screen.
Once the temperature has been reached, it can be kept at the same temperature for up to 30 minutes.
The Staff EKG+ has all of these features, yet can also let you know VIA BLUETOOTH when your water is ready for some aesthetically pleasing pour-over-action with its Brewbar Tablet App.
Basically, we want one. However, with the office based in Colombia, and the fact that — at present — Fellow only ship in North America, it looks like we are going to be waiting a hell of a time to get our hands on one.
Back to Nespresso for now.
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