Lightning Pitch: Userbrain
PRODUCT/SERVICE DESCRIPTION: Weekly videos of users testing your site. Everyone who already knows that testing design ideas and concepts is key to delivering great websites also knows that it’s a lot easier said than done. Not only is usability testing still way too expensive to be done on a regular basis, it’s also impractical to watch hours and hours of videos before you get actionable results. We think it’s about time for a better solution. One that’s easier, faster and cheaper then current tools and services. And that’s why we are building Userbrain.
Userbrain helps you make it a habit to test your website’s usability. You keep getting videos of real people testing your website on mobile and desktop devices. Every week.
We’ve done thousands of usability tests for our clients and ourselves during the last five years. One thing we’ve learned is that starting isn’t the hard part. There are plenty of solutions out there and if you really want to start usability testing now, there is no excuse for you not to do it.
Although we agree that starting is important, we believe that sticking with what you’ve started is even more critical. Just think about how often you’ve tried a promising method, service, or tool, and remember how you stopped doing or using it before it had any positive impact on your life.
That’s exactly what happens when you are motivated enough to start, but don’t have any plans for how to stick with what you’ve started. This can be frustrating, and thus lowers your chances of succeeding at your goal in the future. Whatever your goal might be, whether it’s fixing usability issues, improving your website’s content, or validating a product idea—here’s how you can do it: Make usability testing a habit with Userbrain.
HEADQUARTERS: Graz, Austria
Our shared story begins some eight years ago. Around that time we started studying Information Design at the University of Applied Science in Graz, Austria. We didn’t know each other back then, but everyone of us was already designing websites for himself and for clients. That said, we weren’t too interested in particular subjects, because we worked during most of our classes. Since most of us already had a handful of clients, we decided to get together and start our own company. We called it Simplease. Today we are still working in the fields of strategic design and usability with clients in Austria and other European countries.
YEAR FOUNDED: 2014