For startups, understanding their customers’ needs is part of the lean startup methodology, but taking it one step further is working alongside customers through “open hacks.”
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StartUp Beat has relaunched to take a new and improved look at startups from around the world. We will continue to profile the world’s most innovative early-stage startups through company pitches, interviews and guest columns from entrepreneurial experts. StartUp Beat is now based in Medellín, Colombia, one of Latin America’s burgeoning tech hubs.
For startups, understanding their customers’ needs is part of the lean startup methodology, but taking it one step further is working alongside customers through “open hacks.”
By Brian Kovalesky, StartUp Beat Editor When I was a freshman in college, I was convinced that I wanted to be a newspaper reporter. It was a goal since elementary school when my class read a story about the daily […]