The Lightning Pitch: Papumba, the animal learning app

Company: Papumba

Headquarters: Buenos Aires, Argentina

Founding Team: Four dashing Argentinians, CEO Gonzalo Rodríguez, CPO Andres Ballone, Co-Founder Pablo Capurro and Co-Founder Santiago Capurro

Why we like it: Everyone cares about education and everyone cares about children. Well there’s really no choice with kids, they will rule over us when we’re in a nursing home. So getting them on the right path is pretty important.

Papumba develops and publishes education games for mobile devices, designed to help young children to develop cognitively while playing with educational applications. We can’t deny that in our modern century once a baby is born their fingers are already trained to type on a keyboard and dial a number. So uniting technology with education is a logical combination.  

Currently Papumba has seven different apps, six million downloads and 85,000 kids playing everyday. It’s doing pretty well. It offers games ranging from animal lessons to the alphabet to basic vocabulary to numbers. Each game app uses various techniques of song, dance, colours, voice and other fun strategies to motivate the kid to keep learning in this critical stage of their life.

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Their most recent educational app, Animal World helps babies and toddlers learn about the exotic animal tribes around the world. Players can explore the sounds and characteristics of more than 80 animals from the jungle, to the ocean to farms and play trivia and match-it-mini games to really test their knowledge.

Papumba’s educational games are created using guidance from childhood experts and the most important teachers themselves, the child’s parents. Improvements are made based on comments and feedback Papumba receives to meet the needs of both parent and child.

For children, playing should be a full time job and with Papumba they might actually be working harder than you.

Jacinta Spies