As Franklin D Roosevelt once said, “Competition has been shown to be useful up to a certain point and no further, but cooperation, which is the thing we must strive for today, begins where competition leaves off.” This is very true for many modern businesses which have seen a very beneficial side to cooperation over competition.

For Bloomio, a blockchain based equity crowdfunding platform that allows investors to fund promising startups in return for tokenized shares, cooperation is everything. Max Lyadvinsky, the CEO, recently authored an article for Entrepreneur titled “A Match Made in (Business) Heaven: Why Startups and Corporations Need Cooperation,” and in addition to this the company has also announced their revolutionary platform which shares resources between corporations and startups for the first time.

The partnership programme, which launched in September, sees corporations provide eight hours per month where they share their knowledge with selected startups. In these sessions, corporate employees bring structured knowledge while startup owners address the challenges raised with their fresh approach to contemporary business.

The idea is to create an environment where both sides complement one another. Startups have flexibility and the “can-do” attitude, while corporations contain the wealth of knowledge that it takes to make a large, successful enterprise. Success could come from the fresh perspective of the startup, or the sage wisdom from the big business.

Bloomio’s partnership programme seeks to bring out the best in both sides of business – through out-of-the-box ideas between corporation and startup, motivating employees who tackle new challenges and the brand boost that comes from engaging fresh perspectives.

Bloomio chief marketing officer Francesco De Santis said the company is creating a territory where both startups and corporations can benefit and grow.

“Cooperation makes more sense than competition – especially in the case of startups and corporations. These two styles of businesses occupy opposing ends of the spectrum. Putting the two together in a room to work through their business problems and business successes works to inform the other side with a fresh way of doing things,” he said.

Cooperation between startups and corporations in the programme will only be established between organizations operating in non-directly competing industries, unless the corporation is also an investor in the startup, and with no connections with direct or indirect competitors.

For more information on the partnership programme, visit the Bloomio website.

Disclosure: This article includes a client of an Espacio portfolio company