Bonfire expands to new markets with recent innovations in social commerce

By Oliver Griffin November 29, 2016

Bonfire Funds, the first social commerce platform connecting communities to design, sell and buy custom apparel, today re-launches under the name Bonfire with an enhanced seller features and brand experience that positions the company for long-term growth. 

Bonfire’s expansion marks an important milestone in the company’s history, which was founded in 2012 as a platform for non-profit and peer-to-peer fundraisers.

Brian Marks, company co-founder and CEO, said, “Now for the first time, anyone seeking to design and sell custom apparel can earn income for profit or for a cause.

“By welcoming all funding types, Bonfire gains creative independence to further reshape the way people buy and sell online.”

Additional features released include the mobile-friendly seller dashboard to manage campaigns, sales and orders and as the product selector for increased control on apparel offerings. Sellers can now mix-and-match across styles and colors to meet consumer preferences.

Bonfire is currently host to thousands of campaigns every day and has shipped orders to over 100 countries across the globe.

“There is a strong and growing demand for co-created commerce,” Marks continued. “Consumers are directly impacting how products are designed and what gets produced. As a trusted partner to a large community of sellers, Bonfire is able to quickly and easily scale production without sacrificing our high-quality service.

“Now, we bring more consumers closer to their communities by opening up a level of engagement and collaboration with the people and brands they care about.”

Anyone can design and launch a campaign for free on Bonfire. Sellers choose products from a catalog of premium custom apparel options and create or upload original artwork. After setting sales prices and scheduling dates for the campaign to run, sellers gather the minimum number of pre-orders needed to produce the final product.

Sellers earn income after campaigns closes to go to print. Bonfire then ships orders directly to buyers and provides customer support, accepting returns and exchanges.

Kevin Penney, co-founder and CMO at Bonfire, added, “Our pre-commerce process – enabling sellers to design, promote and gather pre-orders from buyers to tell us what to print and ship – allows us to streamline the experience and drastically reduce waste and overstocked merchandise.”


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