BrandBastion Named Instagram Partner to Help Manage Social Media Interactions
As an Instagram Partner, BrandBastion will continue to improve the quality of online advertising and community discussions in front of a rapidly-growing global audience. BrandBastion is the second member of the Instagram Partner Program to have a female founder — Jenny Wolfram, who founded the company in 2013, and was this year awarded Forbes’ 30 Under 30 Media Master status.
“We’re honored to have been selected as a member of the Instagram Partner Program,” says Wolfram. “This partnership gives us the opportunity to share our powerful solution with a wider brand audience, enabling brands to engage, protect and understand their audiences better.”
Being recognized as an official “Community Management” Instagram partner, the platform will continue its work to help brands automate the management of social media interactions, prevent online abuse, and empower businesses to build customer value through engaging communities and unique insights.
BrandBastion processes millions of comments every day on the largest online and mobile destinations, including Facebook, Instagram, YouTube, and partner publishers including sites such as TechCrunch. The company has helped brands and agencies to significantly increase the positive sentiment on their ads increasing customer loyalty and lifetime value.
The company’s proprietary technology utilizes artificial intelligence solutions, machine learning, natural language processing and quality assurance managers, to effectively manage community discussions and customer demands on ads and accounts.
Instagram is the world’s largest photo-sharing app, with a community of 700 million active users. The platform is the go-to site for businesses using visual stories to engage the mobile community. According to eMarketer, 70.7% of U.S. companies will use Instagram to market their products in 2017.