Conversion Logic hires Dan Cox as head of product

By Editor August 25, 2015


LOS ANGELESConversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today the hiring of Dan Cox to serve as head of product. Cox brings a breadth of experience in the technology, digital marketing and attribution arenas to the role and will be responsible for leading the product development roadmap and driving growth of the company’s attribution offerings. Conversion Logic’s SaaS platform brings a new approach to solving the complexities of cross-channel attribution, providing actionable intelligence in real-time rather than days or weeks.

Cox has extensive attribution and analytics experience, most recently serving as senior director of product management at MarketShare. In that role, he focused on product innovation for the company’s marketing attribution offerings. Earlier he served as president of content management systems (CMS) and publisher advertising solutions company Mediaphormedia, growing the business from inception to serving over 300 media company websites. In this role, he was responsible for pioneering new content and revenue models for the digital publishing industry. During this time he also served as a board member of Django Software Foundation, where he contributed to growing and sustaining the Django developer community, managing legal and intellectual property matters, and fundraising.

“Dan has had phenomenal success in leading development and spurring adoption of advanced software products in both the attribution and media industries,” said Trevor Testwuide, CEO and co-founder of Conversion Logic. “He has an in-depth understanding of the needs of marketers and is the ideal executive to lead and align our product development efforts to market expectations.”

Conversion Logic empowers marketers and media practitioners to make fast and accurate decisions when managing multi-channel campaigns, allowing them to quickly identify what combinations of strategies and tactics drive results. Conversion Logic is the first attribution solution built with the media practitioner in mind, distilling complex results into digestible insights through its user-friendly dashboards.

“Conversion Logic has significantly raised the bar for what advertisers can expect from their attribution provider, offering a powerful and intuitive platform designed with the media practitioner in mind,” said Cox. “I look forward to helping grow the platform’s capabilities as we continue to focus on delivering innovation to major brands and media agencies who demand the very best.”

About Conversion Logic

Conversion Logic is the media industry’s most intuitive cross-channel attribution platform. Built from the ground up by a team of attribution veterans, Conversion Logic’s SaaS platform is designed for CMOs, brand leads and media practitioners who need to make fast and accurate decisions in managing their multi-channel media campaigns around the world. Conversion Logic’s media-agnostic technology provides actionable insights in real-time rather than days or weeks, enabling clients to rapidly adapt to changing environments. As an independent company, Conversion Logic is untethered from any media entity influence. Conversion Logic investors include Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. Conversion Logic is online at